Find the latest insights, trends, and topics on B2B and healthcare marketing.
Data is no longer an optional add-on for your campaigns — it’s a given. To demonstrate your ROI as a marketer, you should be able to track your results and predict buyer behavior on a given campaign, which should include KPIs, measurements and metrics in your strategy. Referring to these metrics will help to determine […]
With the advent of ever-improving technologies and marketing tools, today’s marketers must find a way to stand out more than before to prove their worth. Doing so has become a challenge for some, but those ahead of the curve realize the importance of marketing predictability in increasing their ROI. In the sections below, we’ve outlined […]
In the news: A Russian spammer known as Vitaly is using twitter.com referral traffic to promote himself. If your Google Analytics account data is targeted by this spammer you will notice an unusual amount of referral traffic coming from Twitter and a page title called “Vitaly rules google.” This type of ghost traffic can taint […]
If your lead generation process isn’t producing the results you need to meet your goals, you’re not alone. We’ve worked with many marketers who have encountered challenges in this area. Taking time to assess your lead generation with a marketing expert and to take steps to improve it can make all the difference. The most […]
Many of our clients are looking to drive business growth through lead generation. When electronic manufacturing leader Sparton Corporation came to us looking to improve lead volume and conversion rates, we used the following tactics to transform their results. These steps can also be adapted and applied to your own organization. Let’s take a closer […]
We’ve written plenty about the pressing need to align marketing and sales, but what about the other departments in your company? After all, branding begins internally. Pledge to improve communications between marketing and these three departments in the rest of 2015 and as you prepare for 2016: Align marketing and the IT department IT and […]
Over the past few weeks, we have taken a deep dive into the top lead generation tactics and provided tips on maximizing your campaign. As you may have realized by now, there are a host of practices — both good and bad — that are widely used by marketers. Today, we will help you discern […]
As many marketers know, it’s almost impossible for just one marketing tactic to result in a sale. Nurture marketing has become critical to having informed, personal conversations once an interested prospect has passed to the sales team. Marketo defines nurture marketing as the “process of developing relationships with buyers at every stage of the sales […]
Many components go into crafting a successful lead generation campaign. We’ve discussed the importance of coordinating with your sales team, as well as making sure a lead scoring system is in place to track your success. In this post, we will take a look at two additional considerations your lead generation campaign should have. Lead […]
Difficulty measuring the success of lead generation is surprisingly widespread, even among experienced digital marketers. In fact, 46 percent of marketers cannot confidently tie marketing ROI to specific lead generation campaigns. In the data-driven world of digital marketing, that’s a remarkable number. The metrics that measure ROI Although campaign delivery metrics (such as the number […]
