Category Archives: Views from Movéo

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Native Advertising: Tips for Top Performance

You’ve seen it before: the sponsored content on Facebook and Instagram; the editorial on your favorite news site that plugs a certain product or company — often marked with a “sponsor content” tag up top; even all those nice BMWs in your favorite movie (strange how everyone seems to be driving one, right?). These are […]

How an “Excel sheet on steroids” could change marketing forever

If you haven’t heard of blockchain, you will. This bleeding- edge ledger is already being used to track transactions in cryptographically verified sequences (i.e., “blocks”) globally. The result is a rock solid data integrity and a definitive record of who owns what and when. The much-hyped cryptocurrency Bitcoin runs on blockchain, but the technology has […]

Facebook’s Overheated Market for Advertising

Facebook’s rapid monetization has been something to behold. The company had $6.2 billion in advertising revenue in the second quarter of this year alone. It is, however, becoming a victim of its own success. According to Facebook’s CFO, the company has about maxed out on the number of ads it can show users in the […]

How the New Marketing Value Chain is Impacting Business Growth

The new marketing value chain doesn’t just help marketing teams do their jobs — it helps entire companies succeed. Since the fall, we’ve been blogging about the differences between the old and new marketing value chains, and why a transition to the new, data-driven marketing approach is crucial in today’s digital economy. But how does […]

The Difference Between Savvy CMOs and the Rest

The job of the CMO is changing rapidly. As our Managing Partner Bob Murphy said in his MarketingProfs article, “How CMOs can Prove Their ROI in the C-Suite,” top-level marketers juggle multiple tasks, including navigating the digital sphere, satisfying company stakeholders and contributing to sales. Some have risen to these new challenges, while others have […]

How the New Marketing Value Chain Improves Marketing ROI

From business development to sales, all kinds of employees in all kinds of departments are relying on data to define their ROI. We predicted in our white paper on the new marketing value chain that data would become central to marketing operations, but it’s become more than that: data is now a universal way to […]

Why is it so Important to Prove Your ROI?

Marketing ROI can be difficult to understand and even more difficult to track, but the best way to prove your worth is through easily communicable data. Too often, marketing is viewed as an isolated department, separate from sales, operations and other key actors, and as a result many key business leaders don’t understand how marketing […]

The Relationship between Purpose and the New Marketing Value Chain

As you’re probably aware, marketing is constantly evolving. With each evolution, marketing becomes a deeper and more meaningful facet of business and life. Two of the most important components of this current evolution include data and purpose, and the two work to strengthen each other. The new marketing value chain’s focus on data and insights […]

Reflecting back on Q1

With the end of March comes the end of the first quarter of 2015. Since the beginning of the year, we’ve been focusing on the essentials we need to move ahead into the future with purpose and focus. As we wrap up Q1, let’s take a look back on the topics we’ve been buzzing about […]

How data drives purpose

What do data and analytics have to do with purpose? Data-based operations allow marketers to discover purpose-driven messaging that they can tailor to their target audience’s interests and needs. Here are a few ways to do just that. Check website traffic trends to assess what your stakeholders care about Taking a look at your organic site traffic […]

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