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Cookies — or third-party tracking codes — have evolved to be a central component of digital advertising. Yet for various reasons, from privacy concerns to ineffectiveness across devices and mobile apps, cookies have outlived their usefulness. Firefox and Safari currently block them and Chrome will do so by 2022. How will B2B marketers cope without […]
The hashtag. From a straightforward and serviceable way of seeing content around a given event or topic, to finding like-minded people and launching movements, the hashtag has evolved from its “pound sign” origins. Hashtags help users quickly find your content, connecting you with new people and giving you a powerful way to share your message. […]
This year has proved to be an exciting one for marketing. With the year coming to a close, marketing experts across the globe have been weighing in on the trends most likely to become even more valuable in the new year. Today, we’re highlighting a few of these trends and sharing resources you can use […]
The end of the year marks a time of reflection, so we’re taking a look back at 2016 and some of the top marketing trends. Their importance lies not only in their impact this past year but also in their opportunities for the year to come. Each of these themes is currently changing how we […]
You’ve captured contact information from prospects. But how do you turn those contacts into qualified leads and ultimately customers? A marketing nurture track will allow you to effectively manage and engage potential leads. It provides a series of automated email content that guides contacts through a set of logical steps to an ultimate goal. Nurture […]
Defining a clear target market is key to developing any successful marketing campaign — but it’s not always so simple to nail down your ideal customer. The good news is that recent advances in data collection and segmentation have made it much simpler to create robust buyer personas that will help you better understand your […]
You know SEO is important. It helps your ideal audience find your website and connect with your content. But when there are so many factors that influence your site’s rankings, it’s tough to know which areas to focus on — and where you might be going wrong. Watch out for these three common mistakes that […]
By now, you are likely aware of various ways that search engine optimization can improve your online presence. What you may not know is how to improve your existing SEO efforts if you’re not seeing the results you want. The benefits of a strong SEO campaign are difficult to discount, with leads from SEO obtaining […]
If you’re in search of a B2B marketing partner for 2017, you’ve probably come across the term “account-based marketing” (ABM). Account-based marketing is an integrated approach grounded in the efficiency of targeting specific organizations. This strategy has received a lot of praise in the past year, with 92 percent of business-to-business companies recognizing value in […]
At this point, we all know that display advertisements are a key feature of digital marketing. But you’ve probably also heard that display ads have limited worth. Maybe you’ve read that people don’t trust display ads, or that half their clicks on mobile are accidental. But while it’s clear that these issues are obstacles for […]
