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Three mistakes most marketers make in cross-channel campaigns

Thanks to the advent of new technologies, marketers have more channels available than ever before through which to reach their targets and grow their bottom lines. Today, a sophisticated campaign may include the traditional advertising we’re used to from years past, while also utilizing social media platforms, engaging video content and highly-targeted email nurturing, as […]

Landis+Gyr: a cross-channel marketing success

At Movéo, we don’t just preach cross-channel content optimization and campaign integration, we practice it. When we partnered with Landis+Gyr to create the Future.Ready. campaign, high-quality, channel-optimized content was at the center of our efforts. Landis+Gyr: A Leader in Smart Grid Technology A part of the Toshiba Group of companies, Landis+Gyr provides products that help […]

marketing content

The single quality that takes content from good to great

Good content, even content that engages and excites readers, doesn’t always result in new leads. There’s one trait that separates the ineffective content from the effective, and unfortunately, much of the content B2B and healthcare companies produce is missing this “secret sauce.” Effective content spurs audiences into action. It’s really as simple as that. If […]

cross-channel marketing

Is your content optimized for cross-channel delivery?

For both B2B and healthcare marketers, lead generation must be a multi-channel effort. Smart cross-channel marketing campaigns play to the strengths of each platform and then bring various tactics together to deliver one unified, cohesive message. Do you want to get smarter about cross-channel optimization? Consider how these two popular marketing tools can be amplified […]

What happens when sales and marketing are misaligned?

According to a study by Corporate Visions, only one in 10 companies consider their sales training and demand generation functions to be perfectly aligned. This is a startling problem, and it’s more than just revenue that gets lost. Lead conversion suffers 61% of B2B marketers send all leads directly to sales. However, at the average […]

The Four Best Practices for Sales and Marketing Alignment

When marketing and sales align, revenue grows and the pipeline moves more smoothly. Just ask the sales team at Kapost: when they get a request from a lead for more information, they send it down the line to the marketing team, who looks through their resources to see if they have any literature that addresses […]

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