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In our next three posts, we’ll be discussing 2015 marketing changes that affect all brands. Today we’re taking a look at Google’s April SEO restructuring plan (lovingly called mobilegeddon), in which they moved to give priority to mobile-friendly websites in search. This revamp of traditional SEO practices had marketers scrambling to make sure their websites […]

All marketers must continuously make adjustments to improve the reach and impact of their messages. So what separates the successes from the failures? Well, the best marketers know what not to do. They understand which changes to pursue and which ones to avoid. Here are five things you should never do if you want to […]

Data-driven marketers know the importance of making incremental changes to their campaigns without taking risks that could hurt the overall results or making too many changes at once. Is your marketing strategy set up to collect accurate data about what’s working and provide the insights needed to guide change? Follow these steps to keep your […]

Your marketing department controls the public face of your brand. Marketing holds much of the power to build a positive reputation for an organization, but it can also cause disaster if that power isn’t wielded thoughtfully. We’ve all heard stories of failed marketing campaigns, and worse, of marketing campaigns that actively offended their intended audience. […]

Will your marketing team be able to keep your organization competitive in 2016? If you aren’t sure, what are you doing now to prepare? It’s time to conduct a critical assessment of your team. Are there roles you need to fill now in order to continue making an impact? Are there people on your team […]

We’ve written plenty about the pressing need to align marketing and sales, but what about the other departments in your company? After all, branding begins internally. Pledge to improve communications between marketing and these three departments in the rest of 2015 and as you prepare for 2016: Align marketing and the IT department IT and […]

We’ve said it before and we’ll say it again: content rules, but only with the support of data insights. Even as content is serving as the public face of a company’s marketing, data is behind the scenes calling the shots. Is your organization making use of the power of data, or neglecting all it has […]

Believe it or not, it’s already time to plan strategy and budgets for 2016. But as your marketing team turns its attention to the new year, don’t ignore the last few months of 2015. They may have a meaningful impact on how you should approach your marketing strategy for the year ahead. How will the […]

Marketers, welcome to the last quarter of 2015. It’s time to look back at the data from your 2015 campaigns, and it’s also time to ask yourself what needs to change to improve marketing ROI for the rest of this year and as you transition into 2016. To help you, we’re trying something a little […]

Today, we’re marking the last day of the third quarter. Tomorrow isn’t just October first, it’s the beginning of Q4 2015, and if you’re like most marketers, you’ll be busy reflecting back on the year’s work to date and planning for 2016 during this last quarter of the year. Now is the perfect time to […]