Find the latest insights, trends, and topics on B2B and healthcare marketing.
For over 40 years, our client Zebra Technologies has provided innovative products and solutions to businesses around the world, from scannable wristbands that allow hospitals to better track patient data to interactive self-service kiosks for retailers. With so many disparate audiences to reach, Zebra needed to make each customer segment feel well-served by demonstrating an […]
A brand advocate is more than a loyal customer: they are a customer so loyal, they’ll go out of their way to tell their colleagues and friends about your product or service. Brand advocates are your best sales tool. They reach people your marketing may not, and they speak to their connections with a trusted […]
Leads are lost throughout the buying cycle, but if you recognize where and why your audience is drifting away, you can do something about it. By making small changes to improve the customer experience and retain leads, you can substantially improve the speed and rate at which leads progress through your marketing funnel. Today on […]
What’s the best way to learn about the customer experience? Ask your customers. A strategic approach to soliciting and using customer feedback supplies you with valuable insights into how your marketing is working to improve the customer experience. However, a haphazard approach can reflect badly on your brand. Try these tips to give your organization […]
Downloadable content assets like white papers and e-books can and should be used to build brand identity, generate demand and contribute to thought leadership. They can be excellent lead generators, but only when used strategically. To keep your content working for your business, make sure you follow these best practices to encourage potential customers to […]
Despite predictions a few years ago that it was dying off, email marketing is still alive and well in most industries. But are you exploring all the data you collect from your email campaigns? Email analytics are full of valuable customer insights. Marketers can use these insights to improve the customer experience within email campaigns, […]
A deep dive into your website’s analytics will reveal all sorts of information about how your audience interacts with your company. Website data can can teach you what content converts leads and what drives them away, providing necessary insight to help you improve the user experience and grow the bottom line. Focus on these four […]
Data and analytics are rich sources of knowledge about your customers’ likes, dislikes and needs. Marketing shouldn’t just be about reaching new leads, but also about continuing to engage with current customers and keeping them loyal. What sets savvy marketers apart is their ability to understand the insights in data and how to act on […]
It doesn’t take a face-to-face meeting to learn what your customers and leads are seeking online. They are already telling you through their behavior on your website and their interactions — or lack of interactions — with your content across channels. Once you have a robust understanding of these behaviors, you can predict your customers’ […]
Is the customer experience central to each and every one of your marketing efforts? If not, you might as well just throw in the towel now. Sound harsh? It’s not. After all, satisfied leads are the only ones who continue through the sales funnel and become customers, and satisfied customers turn into loyal brand advocates […]
