Find the latest insights, trends, and topics on B2B and healthcare marketing.

marketing automation

If content is king, data is queen

We’ve said it before and we’ll say it again: content rules, but only with the support of data insights. Even as content is serving as the public face of a company’s marketing, data is behind the scenes calling the shots. Is your organization making use of the power of data, or neglecting all it has […]

four marketing predictions

Three marketing predictions for the rest of 2015

Believe it or not, it’s already time to plan strategy and budgets for 2016. But as your marketing team turns its attention to the new year, don’t ignore the last few months of 2015. They may have a meaningful impact on how you should approach your marketing strategy for the year ahead. How will the […]

twenty markerting questions

Twenty marketing questions for Q4 2015

Marketers, welcome to the last quarter of 2015. It’s time to look back at the data from your 2015 campaigns, and it’s also time to ask yourself what needs to change to improve marketing ROI for the rest of this year and as you transition into 2016. To help you, we’re trying something a little […]

align marketing message and delivery moveo

Align marketing message and delivery

Before you can utilize content to compel your target to buy from you, you have to get it in front of them. In order to make sure you’re delivering content to those who need it most, at the right times and in the right manner, you need to develop a content delivery strategy that considers […]

brand crisis

Five things to stop doing with your content now

All content should serve your audience and move leads through the sales funnel, but not all content does. In order to improve your content, it’s time to stop making some common mistakes. Do you recognize any of these problems in your own marketing? If so, it’s time to make a change. 1. Producing poorly-targeted content […]

marketing content

Is my content achieving its goal?

Marketing content doesn’t have to lead directly to sales every time someone consumes it to be valuable to your organization. But content does need to achieve two goals: it must serve your target market and it must move leads further through the sales funnel. We hate to say it, but if your content isn’t doing […]

thought leadership vs promotional content

Thought Leadership vs. Promotional Content

Today’s post is from Brian Davies, managing partner of Movéo. Brand owners continue to publish vast amounts of promotional content: product- or service-focused information that finds its way into brochures, PowerPoints, websites and other tools too numerous to list here. In fact, one of our clients just finished a major revamp of its entire literature […]