Category Archives: Healthcare

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Consumer Behavior in a Downturn

Consumer spending accounts for 70% of economic activity in the U.S., so when it diminishes repercussions reverberate widely. That being said, consumer behavior in downturns is by no means homogenous. In an article that appeared in the Harvard Business Review some years ago, authors John Quench and Katherine Jocz identify consumers as falling into one of four groups during a recession.

Patient Experience. Another COVID-19 Casualty?

For years, healthcare as an industry was the bête noire of what is known in marketing as “customer experience.” People waiting months for appointments. Discharge packets as thick as phone books. Confusing bills with surprise charges. Zero pricing transparency and scarce outcomes data. Intake personnel with the charm of postal workers. Doctors well trained in […]

Movéo makes best agency list

Movéo is proud to have been named to Growth Marketing Pro’s list of Best Design, Branding and Creative Agencies. Growth Marketing Pro is the largest growth marketing blog on the internet, according to its site. Growth Marketing Pro recently conducted a “best of” review of agencies around the country, and 25 made the final cut. […]

Tips for Marketers During COVID-19

Building brand trust has never been more important, and brands should use this time as an opportunity to re-establish trust through customer-centric actions. Listen. Now more than ever, it’s important to know what customers feel and why. Increase voice of the customer (VoC) programs and social listening efforts to better understand customer concerns and needs relevant […]

After the shock — one scenario for business

Predictions about a post-pandemic future are premature to be sure, especially this early on in the crisis. However, people need to look ahead, if not for certainty then for preparedness’ sake. One possible scenario has five stages. Let’s call it the “whip” curve: Old Normal Business activity as it was prior to the pandemic (i.e., […]

Where is healthcare going? Maybe Forward.

As the US healthcare industry continues to reel from unprecedented change, new business models are emerging from unexpected sources. PwC has identified four disrupter archetypes: vertical integrators (e.g., CVS Health and Aetna), employer activists (e.g., Haven), technology invaders (e.g., Apple) and health retailers (e.g., Walmart). Yet, there is a San Francisco-based startup that combines several […]

High-Performing Healthcare CRM Starts Before the RFP

There’s no doubt that the need for enterprise-wide business intelligence is changing how organizations use their customer relationship management (CRM) systems. For healthcare systems with an accountable care model, the pressure is even greater to find a CRM vendor with the capabilities and sophistication to deliver significant ROI. But that’s where things tend to go […]