Category Archives: Healthcare

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Study: Demand Generation Will Increase in 2019

There’s a lot a good information in the 2019 demand generation benchmark study released by Demand Generation Report. The headline is that larger chunks of marketing budgets are now being allocated to demand generation to support the continued goal of revenue growth: 71% of those surveyed said their demand generation budget will increase in 2019, […]

iPad, Meet Photoshop

Big things come in small packages, and soon something very big will be coming to small screens everywhere. In July, creative technology giant Adobe Systems Inc. announced that it is releasing the full version of its Photoshop program for Apple iPads in 2019 — much to the delight of creatives everywhere. Currently, Adobe offers a […]

Customer Data Platforms

A 360-degree view of the customer has always been the holy grail of marketing, but since 2013, it has also been the impetus behind a new category of martech — customer data platforms (CDPs). Sharing similarities with customer relationship management, data management, and tag management systems, CDPs have the ability to collect, store, and normalize […]

Personalization engines

Last month, leading analyst Gartner released its first-ever global “magic quadrant” for personalization engines. These are stand-alone software solutions that apply context about individual users so that web pages can be tailored to them. Dynamic Yield, Everage, Monetate, Certona, Adobe and Qubit were listed in the “leaders” quadrant for their respective personalization solutions. 74% get […]

3 steps to create healthcare content that resonates

Content has never been more important, in healthcare or in any industry. Consumers are devouring more of it than ever, across more channels. That’s great news for marketers: as DemandMetric reports, content marketing costs 62% less than traditional marketing, and generates about three times as many leads. Most healthcare organizations are already adapting to this […]