Find the latest insights, trends, and topics on B2B and healthcare marketing.

What healthcare marketers need to know about texting campaigns

If you’re new to the world of marketing texts, your first thoughts may be of the exciting possibilities of having an even more casual, personal way to communicate with your audience. And you’re right. But conducting a successful texting campaign is much more than just shrinking your marketing messages into bite-sized texts. Consider the following […]

How to optimize your landing pages to drive conversions

As a marketer, you are likely aware of the importance of having a SEO strategy to ensure that your brand rises to the top. However, if your landing pages aren’t optimized to ensure that incoming visitors travel further through the marketing funnel, you may very well lose out on the qualified traffic you worked so […]

Making more effective emails with mobile optimization

Do you remember a time before the ubiquity of mobile devices? For better or worse, the days that all emails were read on a desktop or laptop computer are well behind us. That means if you’re not optimizing your content for mobile, you could be missing your best chance to impact a large segment of […]

Two trends you need to know in programmatic media buying

With programmatic media buying growing into a larger force in the advertising and marketing space, it’s time for every marketer to make sure they’re up to speed on this topical trend. Are you? Today, we’re taking a look at two of programmatic buying’s biggest trends. If you’re not familiar with the basics, read our blog […]

Programmatic media buying 101

If you’re in charge of marketing or advertising for your organization, you’ve probably heard the term “programmatic media buying” — but are you confident you could describe it, much less perform it? While programmatic buying has soared in popularity, Forrester reports that only a quarter of marketers understood and have conducted programmatic buying — and […]

Media planning 101

If you were to ask us what the most effective media buying tactics are, you might be surprised that we wouldn’t answer with specific tactics at all. No, we’d say that the most effective tactics are those guided by a strategic media buying plan. A plan organizes your objectives and how you will achieve them […]

Messaging: from idea to action

From thought leadership to social engagement, brand messaging should drive your every decision. Messaging must align with your overall brand strategy in order to create a unified sense of your brand for your audience. Moving from a rough sense of the ideas you want to convey to robust messaging for use throughout your marketing is […]

Building brand architecture to support a growing brand

If you work at a large or long-standing organization, there’s a good chance that your offerings include multiple products or services. But in order to thrive in the marketplace, you need to effectively tie these offerings together. That’s where brand architecture comes in. Brand architecture is the way you relate your products or services to […]

Trends in graphic design: marketing infographics

Be honest: have you ever rolled your eyes when you saw or heard about yet another infographic? “Infographic” has been a buzzword in digital marketing for the past five years or so. A few years ago, the internet hit a saturation point. Every social platform was chock-full of infographics — good, bad and yes, ugly. […]