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Find the latest insights, trends, and topics on B2B and healthcare marketing.

The Most Influential Amateur Content of 2014

From the heartwarming to the crazy, amateur marketing content made waves in 2014. It gained publicity for important issues, earned massive amounts of money for projects varying from potato salad to video games, and was even leveraged by some savvy business owners to gain them publicity. Here are some of the best moments in amateur […]

Is Polish Overrated?

In his book Disciplined Minds, Jeff Schmidt argues that professionals are actually less creative and diverse in their opinions than amateurs. He attributes this to indoctrination through most professional training. To be sure, raw content can open our eyes to what is compelling and informative in our world just as much as professional content. Yes, it […]

How B2B Marketing Has Successfully Used Amateur Content

B2B marketing isn’t new to leveraging the power of amateur content. For the past several years, businesses have used amateur-style risk-taking, enthusiasm, and unusual methods of communication to gain interest in their products and campaigns. “Camp Network” by Microsoft In 2008, Microsoft launched a campaign to boost membership to its partner community by relying on […]

The Question of Content: Quality or Quantity?

Has the quality of content gone down in recent years? Judging from current television, magazine, and media trends, it looks like it has. The constant stream of online content has trained people to expect round-the-clock updates. In many ways, this has created a culture of quantity over quality. Brands worry about the number of “clicks” […]

How Raw Content is Reshaping Our World

Raw content has become more important and influential in digital marketing. This amateur content lacks the veneer of professionally-created content, but its authenticity is its strong point. There are downsides to raw content. The lack of professional editing casts facts into question, and can create a frustrating reading experience. Amateurs may not have access to […]

The End of Professionalism?

Over time, digital marketing has changed to reflect the growing influence of amateurs in the field. Professionals must combat this flux of lower-quality content, but first it’s necessary to understand the appeal it can hold. Many people are in fact drawn to amateur content, seeing it as authentic. And they have a point: amateur bloggers, […]

Key Lessons from the Movéo Data Bootcamp

From IT to Product Management to HR, data has become an essential component of successful problem solving. At Movéo, we know that this is true for our clients, but as part of our Fourth Evolution, we decided it was time to take a step back and make sure that we were utilizing data in the […]

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