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Six Qualities of a Data-Driven Brand

Is your brand data-driven? If not, it’s time to make a change. As we’ve discussed this month, data-driven brands have the upper hand in marketing, as they’re better able to adapt and respond to changing variables in the marketplace. Read on to learn the six qualities of a data-driven brand that help them rise to […]

Why Data and Insights is Marketing’s Latest Frontier

Today’s post is by Jiani Zhang, Movéo’s Analytics Director. Marketers are increasingly aware of the power of data every day. With easier access to huge amounts of sources and accelerated development of analytical approaches, data enables them to enhance and prove the impact of marketing investment on business growth. They achieve the transformation of roles from […]

Four Ways Data Can Help Your Company Grow

In a changing marketing landscape, data analysis and insights give organizations the information necessary to measurably grow their business, spend their budgets wisely and compete effectively. There are many ways in which careful and strategic data analysis can result in the growth and success of an organization, including: Reallocating resources where they make the biggest […]

Introducing Movéo’s Fourth Evolution

Today’s post is from Bob Murphy, Managing Partner of Movéo. Our journey began in October of 1987. Over the past 27 years we have seen tremendous changes in our industry, and have navigated significant economic challenges. The fact that we have not only survived, but thrived, is a result of our ability to anticipate the evolving needs of […]

Crafting a Holistic Social Strategy For Your Brand

As the nights get longer and the weather gets colder, we’re turning back on the Movéo blog to reflect on key insights in digital marketing from 2014. To conclude October, we’re discussing creating a holistic strategy for social media that includes a plan for defining key performance indicators, collecting and analyzing metrics, and shaping ongoing […]

Content Marketing Can Build Lead Generation – If It’s Done Right

Content marketing is central to the conversation around digital marketing, but the term is often used as a catchall. To create content that truly drives leads and conversions, first define the strategy. The Content Marketing Institute (CMI) writes: Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable […]

Moving from Data to Action: A Primer

Marketing data provide a fascinating insight into your business and its reach, but marveling at this information is not enough. To create impact, marketers need to take action. Here are five ways that marketers can take data points and turn them into tangible actions and initiatives: Use data-driven insights to adjust targeting. The information from […]

How to Improve Buyer Personas with Data

Working with data from social media interactions, blog and website leads, today’s marketers can hone in on ever more precise customer targets. Pair these new data-driven strategies with traditional buyer personas to evaluate digital marketing tactics and redirect resources appropriately. There’s no reason to throw out traditional buyer personas – at least not yet. Craft […]

Analyzing B2B ROI In a Shifting Marketing Landscape

In an increasingly social landscape, sales are generally made as a result of influence and messaging across multiple channels. This can confuse analytics and cause marketers to give up on the goal of creating truly data-driven strategies. Don’t let these challenges discourage your new data-based approach. Instead, learn to determine the value of online marketing […]

Data Vs. Privacy: The Great Debate

We all know that data analysis can improve our effectiveness as B2B marketers, but it’s important to balance our desire for data with a facet of digital life that’s currently in the spotlight: privacy. Now more than ever, consumers are looking for transparency from the companies they do business with, and privacy protection is a […]

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