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The Five People You Need on a Data-Driven Marketing Project

Group projects are never easy. Personalities collide, lines of communication get crossed, and somebody always seems to end up doing the majority of the work while others contribute little. At Movéo, we know that the best teams are made made up of different personalities with different skill sets, so we always plan group projects with […]

How Data-Driven Strategies Get Built

When developing a strategic communications plan for a client, data is often as much about deciding what’s not useful as identifying what is useful. Intelligence derived from data can help companies find their most profitable customers, identify new business opportunities, deliver better targeted leads to the sales organization, offer real-time insights to make smarter campaign […]

Six Qualities of a Data-Driven Brand

Is your brand data-driven? If not, it’s time to make a change. As we’ve discussed this month, data-driven brands have the upper hand in marketing, as they’re better able to adapt and respond to changing variables in the marketplace. Read on to learn the six qualities of a data-driven brand that help them rise to […]

Why Data and Insights is Marketing’s Latest Frontier

Today’s post is by Jiani Zhang, Movéo’s Analytics Director. Marketers are increasingly aware of the power of data every day. With easier access to huge amounts of sources and accelerated development of analytical approaches, data enables them to enhance and prove the impact of marketing investment on business growth. They achieve the transformation of roles from […]

Four Ways Data Can Help Your Company Grow

In a changing marketing landscape, data analysis and insights give organizations the information necessary to measurably grow their business, spend their budgets wisely and compete effectively. There are many ways in which careful and strategic data analysis can result in the growth and success of an organization, including: Reallocating resources where they make the biggest […]

Introducing Movéo’s Fourth Evolution

Today’s post is from Bob Murphy, Managing Partner of Movéo. Our journey began in October of 1987. Over the past 27 years we have seen tremendous changes in our industry, and have navigated significant economic challenges. The fact that we have not only survived, but thrived, is a result of our ability to anticipate the evolving needs of […]

Crafting a Holistic Social Strategy For Your Brand

As the nights get longer and the weather gets colder, we’re turning back on the Movéo blog to reflect on key insights in digital marketing from 2014. To conclude October, we’re discussing creating a holistic strategy for social media that includes a plan for defining key performance indicators, collecting and analyzing metrics, and shaping ongoing […]

Content Marketing Can Build Lead Generation – If It’s Done Right

Content marketing is central to the conversation around digital marketing, but the term is often used as a catchall. To create content that truly drives leads and conversions, first define the strategy. The Content Marketing Institute (CMI) writes: Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable […]

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