Find the latest insights, trends, and topics on B2B and healthcare marketing.

How Our Operations Change Our Impact

What do data and analytics have to do with making a difference? As Movéo addressed in our white paper, The New Marketing Value Chain, data insights drive modern marketing. These insights must then be applied to marketing campaigns through carefully-considered strategy and creative work. The New Marketing Value Chain allows marketers to make a significant […]

Why Should We Care About Making a Difference?

Making a difference sounds good and feels good, but in the end, aren’t marketers mainly responsible for generating more sales? What’s in it for business? Ultimately, it is beneficial for business to care about corporate social responsibility and promote the greater good for several reasons. From a marketing perspective, doing good raises a brand’s profile […]

Marketing and Social Sustainability

At the beginning of the month, we explained how B2B marketing impacts the greater good–a relationship that isn’t always clear at first. As we’ve seen, however, B2B marketing can have a profound positive impact on the communities, people, and institutions in which companies operate. It’s not just the bottom line that B2B marketing can influence, […]

Three B2B Marketing Campaigns That Promote the Greater Good

According to Al Iannuzzi’s book Green Products: The Making and Marketing of Sustainable Brands, “firms have been pressured by market forces to take responsibility for the supply chain.” Iannuzzi, a director of global product stewardship and green marketing at Johnson & Johnson, writes about how major brands have been called on to improve both the […]

Who is Our Marketing Impacting?

When we market, it can be easy to fall into the mindset that the only person we’re reaching is the direct consumer. However, marketing has a far reach and can impact others in ways that aren’t always clear at first. Think of how many people see your marketing efforts every day: how many people walk […]

Why Business Growth is Good for More than Just Business

Strong B2B marketing creates growth within companies, and in the larger community, by connecting large and small businesses with the products and services they need. This, in turn, fuels economic growth. Business growth is important on a community level. When a B2B business is doing well, its employees are able to patronize local businesses, and […]

B2B Marketing and Economic Growth: The Connection

B2B marketing impacts economic growth on a company, community and national level. How? As B2B companies grow, new jobs are created, new solutions are discovered and and new opportunities are developed. B2B companies are responsible for the research and development of innovative solutions to problems that impact a wide range of industries. Successful B2B businesses […]

Marketing for the Greater Good

In 2014, the impact of marketing grew in new and exciting ways. The evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. In 2015, it looks like this evolution won’t be slowing down. But why […]

Preparing Your Marketing for 2015

Happy holidays from all of us at Movéo! We hope you’re enjoying a relaxing holiday with good food, family and friends. This holiday week is a good time to sit back, relax, and reflect on the past twelve months. As Bob Murphy said in his guest post on Monday, 2014 has been a year full […]