Category Archives: B2B

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Personalization engines

Last month, leading analyst Gartner released its first-ever global “magic quadrant” for personalization engines. These are stand-alone software solutions that apply context about individual users so that web pages can be tailored to them. Dynamic Yield, Everage, Monetate, Certona, Adobe and Qubit were listed in the “leaders” quadrant for their respective personalization solutions. 74% get […]

Abm strategies: One size does not fit all

Despite the uptick in recent buzz, account-based marketing (ABM) is by no means a new strategy. However, the growth of digital marketing tools and tactics has led to more variety in how to market. When one thinks of ABM, the initial thought may be along the lines of simply scouting out new, major accounts and […]

Native advertising: Tips for top performance

You’ve seen it before: the sponsored content on Facebook and Instagram; the editorial on your favorite news site that plugs a certain product or company — often marked with a “sponsor content” tag up top; even all those nice BMWs in your favorite movie (strange how everyone seems to be driving one, right?). These are […]

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