Find the latest insights, trends, and topics on B2B and healthcare marketing.
Many components go into crafting a successful lead generation campaign. We’ve discussed the importance of coordinating with your sales team, as well as making sure a lead scoring system is in place to track your success. In this post, we will take a look at two additional considerations your lead generation campaign should have. Lead […]
Difficulty measuring the success of lead generation is surprisingly widespread, even among experienced digital marketers. In fact, 46 percent of marketers cannot confidently tie marketing ROI to specific lead generation campaigns. In the data-driven world of digital marketing, that’s a remarkable number. The metrics that measure ROI Although campaign delivery metrics (such as the number […]
Now that you have started to consider the strategy behind your lead generation campaign, you’ll want to develop a standardized scoring system to assign points to incoming leads so that you can begin to track lead value. Today, we will be going over some basics of lead scoring and how it can help you get […]
Do you ever find yourself with an influx of inbound leads only to realize that none of them are qualified? This problem has plagued almost every marketer at some point or another. As a general rule, 25 percent of your leads should be ready to make a purchase at any given time. However, if your […]
As we begin the new year, many organizations are eager to refine their lead generation practices and convert prospects into customers. However, each year, many marketers fail to meet their annual benchmarks and lose out on prospective customers. Today, we’re sharing the seven steps of lead generation that will help ensure your marketing success in […]
This year has proved to be an exciting one for marketing. With the year coming to a close, marketing experts across the globe have been weighing in on the trends most likely to become even more valuable in the new year. Today, we’re highlighting a few of these trends and sharing resources you can use […]
The end of the year marks a time of reflection, so we’re taking a look back at 2016 and some of the top marketing trends. Their importance lies not only in their impact this past year but also in their opportunities for the year to come. Each of these themes is currently changing how we […]
You’ve captured contact information from prospects. But how do you turn those contacts into qualified leads and ultimately customers? A marketing nurture track will allow you to effectively manage and engage potential leads. It provides a series of automated email content that guides contacts through a set of logical steps to an ultimate goal. Nurture […]
Defining a clear target market is key to developing any successful marketing campaign — but it’s not always so simple to nail down your ideal customer. The good news is that recent advances in data collection and segmentation have made it much simpler to create robust buyer personas that will help you better understand your […]
You know SEO is important. It helps your ideal audience find your website and connect with your content. But when there are so many factors that influence your site’s rankings, it’s tough to know which areas to focus on — and where you might be going wrong. Watch out for these three common mistakes that […]
