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ROI

Instant Gratification & Olark

In today’s world, people thrive on instant gratification — whether it’s seeing more “likes” on a photo or getting an instant reply to a text message or email. And as more people demand it, the more opportunities there are for companies to develop tools to meet these demands. One such tool is Olark, an online […]

Artificial Intelligence in Marketing

Artificial intelligence (AI), potentially the most disruptive technology in human history, is perhaps most disruptive in the field of marketing. Ad tech companies use AI to power programmatic exchanges and to automatically optimize ad campaigns. Search engine companies use it to power smart bidding of terms. Marketing automation software relies on it to send nurture […]

Accelerated Change & Beating Perpetual Novice Syndrome

When it comes to ever-evolving technologies and tools, the world will not slow down and apparently, we cannot speed up enough to catch it — making us perpetual novices in the face of changing marketing tools. In light of this, the only real answer is to heighten our ability to deal with hyper-change by perceptually […]

Identifying Perpetual Novice Syndrome

From the moment you hear about a new tool, technology or trend, the clock starts running. As marketers, we’re expected to figure out what it is, evaluate its appropriateness for our organizations, vet competitive solutions, integrate it with our IT infrastructure, begin executing it flawlessly and stand ready to prove why it is such a […]

Influencer Marketing in the B2B Realm

In the news: A recent study showed that 31% of B2C marketers reported that they are experimenting with influencer marketing and 48% are running ongoing programs. Contrast this with B2B marketers — 49% were still experimenting and only 11% were running ongoing programs. http://www.influencermarketingreport.com While B2C influencers may be more numerous, credible outside experts with […]

Scoring Models: How to Better Predict Buyer Behavior

Making an impact in the marketplace takes critical thought in the early stages of planning and strategizing. While using your data to improve upon your past performance is one of the most important steps in the process, it’s also imperative to be able to anticipate how leads and prospects will react to your marketing efforts. […]

Analyzing and Improving Your Campaign Data

Data is no longer an optional add-on for your campaigns — it’s a given. To demonstrate your ROI as a marketer, you should be able to track your results and predict buyer behavior on a given campaign, which should include KPIs, measurements and metrics in your strategy. Referring to these metrics will help to determine […]

Assess and Improve: Using Your Past Performance Data

With the advent of ever-improving technologies and marketing tools, today’s marketers must find a way to stand out more than before to prove their worth. Doing so has become a challenge for some, but those ahead of the curve realize the importance of marketing predictability in increasing their ROI. In the sections below, we’ve outlined […]

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