Find the latest insights, trends, and topics on B2B and healthcare marketing.
In a Harvard Business Review article, authors John Quench and Katherine Jocz posited that consumers prioritize consumption by sorting products and services into four basic categories: Essentials are necessary for survival or perceived as central to well-being. Treats are indulgences whose immediate purchase is considered justifiable. Postponables are needed or desired items whose purchase can […]
Consumer spending accounts for 70% of economic activity in the U.S., so when it diminishes repercussions reverberate widely. That being said, consumer behavior in downturns is by no means homogenous. In an article that appeared in the Harvard Business Review some years ago, authors John Quench and Katherine Jocz identify consumers as falling into one of four groups during a recession.
The COVID-19 recession is the first pandemic-driven downturn of the modern era. It is a healthcare crisis, leading to an economic slump. While the capacity shortages, service mix shifts, and workforce/supply chain disruption that made headlines when the pandemic took root have moderated to the point where the integrity of the healthcare system is no […]
For years, healthcare as an industry was the bête noire of what is known in marketing as “customer experience.” People waiting months for appointments. Discharge packets as thick as phone books. Confusing bills with surprise charges. Zero pricing transparency and scarce outcomes data. Intake personnel with the charm of postal workers. Doctors well trained in […]
Movéo is proud to have been named to Growth Marketing Pro’s list of Best Design, Branding and Creative Agencies. Growth Marketing Pro is the largest growth marketing blog on the internet, according to its site. Growth Marketing Pro recently conducted a “best of” review of agencies around the country, and 25 made the final cut. […]
Building brand trust has never been more important, and brands should use this time as an opportunity to re-establish trust through customer-centric actions. Listen. Now more than ever, it’s important to know what customers feel and why. Increase voice of the customer (VoC) programs and social listening efforts to better understand customer concerns and needs relevant […]
In a down economy, email marketing can be both a B2B marketer’s friend and enemy. As cuts are being made and marketers look for ways to increase sales, they must not lose sight of the fact that while price and selling are important, value — or the perception of value — is equally important. On […]
Predictions about a post-pandemic future are premature to be sure, especially this early on in the crisis. However, people need to look ahead, if not for certainty then for preparedness’ sake. One possible scenario has five stages. Let’s call it the “whip” curve: Old Normal Business activity as it was prior to the pandemic (i.e., […]
There is an old Latin proverb — “If there is no wind, row.” As the COVID-19 virus sets in and we all hunker down, many businesses have realized they have to be their own wind. No one will create opportunities for them. If they want to succeed, they have no choice but to muster the […]
Cookies — or third-party tracking codes — have evolved to be a central component of digital advertising. Yet for various reasons, from privacy concerns to ineffectiveness across devices and mobile apps, cookies have outlived their usefulness. Firefox and Safari currently block them and Chrome will do so by 2022. How will B2B marketers cope without […]
