Find the latest insights, trends, and topics on B2B and healthcare marketing.

Cultivate the Next Generation of Thought Leaders

Is your company demonstrating thought leadership? Chances are, in one way or another the answer is yes. You might be leading the way in product development in your industry, or you might have employees who are frequently published. Whatever your angle, thought leadership is a key component of content marketing and a smart way to […]

How to Inspire Employees with Your Own Thought Leadership

This month, we’re focusing the blog on internal investment. Topics will include professional development, company culture and a host of other things that support a company’s greatest asset: its employees. Some executives cringe when they hear the words professional development, assuming it requires expensive conferences and education grants. At most companies, however, a great place […]

How Thought Leadership Works From the Inside Out

In our industry, a lot of value is placed on thought leadership and its impact on content marketing. If your company has hired or developed thought leaders of its own, you understand that their expertise adds a lot of merit to your brand. In fact, the value is so high that it can be tempting […]

Roundup: How to Make Your Brand Engaging

Engagement is about making key relationships work for your company, and this month, we’ve explored how to connect with three important groups: your prospects, customers and employees. Today, we’re sharing some additional resources on engagement to keep the conversation going. Here are four great posts from around the web: Executive Engagement: Building Top-Floor Content for […]

Video Marketing Meets B2B

All marketers are being called upon to create increasingly visual and interactive content, so a month dedicated to engagement wouldn’t be complete without addressing video marketing. Video brings a host of complicated questions to the table, and depending on your company, they might not be easy to answer: Should you outsource? Can you manage production […]

Make Your Brand Cohesive to Increase Engagement

As we’ve been discussing all month, engagement is essential to business growth but hard to quantify. Most senior leaders would agree that it’s crucial to engage prospects, customers and employees, but devoting equal attention to three siloed groups is difficult. This challenge leads many companies to give up on one or two key categories, usually […]

Help Employees Grow to Keep Them Engaged

Employee engagement is a hot topic, and for good reason: your people are your best asset. They interact with customers, drive sales and directly impact business growth. Engagement is defined in a variety of ways, but it always means making the targeted party feel valued and helping them participate in a two-way dialogue. If your […]

Make Brand Promise Part of Employees’ Everyday Lives

On Monday, we discussed that allowing employees to help with decision making is a simple but powerful way to make them feel valued. Today we’ll continue exploring the employee piece of the engagement puzzle with a reminder that might be surprising. Sometimes, keeping your staff excited about their work is easier than you might think. […]

The Surprising Key to Employee Engagement

As we’ve said before in our internal branding series, your people are your best asset. They shape every customer interaction, impact public perception of your company and have the power to increase revenue. With that in mind, it’s surprising that more companies don’t make employee engagement a priority. Taking steps to show team members how […]

Nurture More Than Your Leads

Lead nurturing is a critical part of marketing, but relationships can’t stop after the sale. Companies must nurture existing customers to keep them engaged and invite them to become brand advocates. Product check-ins are a natural way to get in touch, but in a world where it’s becoming increasingly difficult to cut through the noise, […]