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Unexpected Impacts from Marketing

This month, we’ve been writing about the impact of strong marketing campaigns. But in addition to the intended impact, B2B marketing campaigns can have unpredictable repercussions. Sometimes, these unintended consequences hit a business right where it matters most: in sales. In a blog post called “Are Your Go-To-Market Strategies Creating Negative Buyer Perceptions,” buyer insight […]

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How Our Operations Change Our Impact

What do data and analytics have to do with making a difference? As Movéo addressed in our white paper, The New Marketing Value Chain, data insights drive modern marketing. These insights must then be applied to marketing campaigns through carefully-considered strategy and creative work. The New Marketing Value Chain allows marketers to make a significant […]

Making a Difference | Grow by Movéo

Why Should We Care About Making a Difference?

Making a difference sounds good and feels good, but in the end, aren’t marketers mainly responsible for generating more sales? What’s in it for business? Ultimately, it is beneficial for business to care about corporate social responsibility and promote the greater good for several reasons. From a marketing perspective, doing good raises a brand’s profile […]

Sustainability | Grow by Movéo

Marketing and Social Sustainability

At the beginning of the month, we explained how B2B marketing impacts the greater good–a relationship that isn’t always clear at first. As we’ve seen, however, B2B marketing can have a profound positive impact on the communities, people, and institutions in which companies operate. It’s not just the bottom line that B2B marketing can influence, […]

Greater good | Grow by Movéo

Three B2B Marketing Campaigns That Promote the Greater Good

According to Al Iannuzzi’s book Green Products: The Making and Marketing of Sustainable Brands, “firms have been pressured by market forces to take responsibility for the supply chain.” Iannuzzi, a director of global product stewardship and green marketing at Johnson & Johnson, writes about how major brands have been called on to improve both the […]

our impact | Grow by Movéo

Who is Our Marketing Impacting?

When we market, it can be easy to fall into the mindset that the only person we’re reaching is the direct consumer. However, marketing has a far reach and can impact others in ways that aren’t always clear at first. Think of how many people see your marketing efforts every day: how many people walk […]

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Why Business Growth is Good for More than Just Business

Strong B2B marketing creates growth within companies, and in the larger community, by connecting large and small businesses with the products and services they need. This, in turn, fuels economic growth. Business growth is important on a community level. When a B2B business is doing well, its employees are able to patronize local businesses, and […]

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