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moveo may 5

How to keep your strategy on track over the long term

After a strategy is devised and implemented, your organization must find balance between the essentials of that plan and the need to be responsive to shifting business conditions. When this balance is achieved, your marketing team can address changes in your operating climate without deviating from the core goals and approach you’ve established. As you […]

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How marketing automation manages your lead-to-revenue lifecycle

In a recent Crave session at Movéo, Vice President of Creative Technology Dave Cannon spoke about the power of marketing automation software. Marketing automation tools allow marketers to build relationships with customers and potential customers by streamlining time-consuming marketing tasks into an efficient system. Any worthwhile marketing automation program will also integrate with customer relationship […]

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