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Why your marketing must nurture leads

As many marketers know, it’s almost impossible for just one marketing tactic to result in a sale. Nurture marketing has become critical to having informed, personal conversations once an interested prospect has passed to the sales team. Marketo defines nurture marketing as the “process of developing relationships with buyers at every stage of the sales […]

lead generation

What you need to know about lead generation

Many components go into crafting a successful lead generation campaign. We’ve discussed the importance of coordinating with your sales team, as well as making sure a lead scoring system is in place to track your success. In this post, we will take a look at two additional considerations your lead generation campaign should have. Lead […]

ROI

How to measure the ROI of your lead generation campaigns

Difficulty measuring the success of lead generation is surprisingly widespread, even among experienced digital marketers. In fact, 46 percent of marketers cannot confidently tie marketing ROI to specific lead generation campaigns. In the data-driven world of digital marketing, that’s a remarkable number. The metrics that measure ROI Although campaign delivery metrics (such as the number […]

Improve your lead qualification methods

Do you ever find yourself with an influx of inbound leads only to realize that none of them are qualified? This problem has plagued almost every marketer at some point or another. As a general rule, 25 percent of your leads should be ready to make a purchase at any given time. However, if your […]

Seven steps to lead generation success

As we begin the new year, many organizations are eager to refine their lead generation practices and convert prospects into customers. However, each year, many marketers fail to meet their annual benchmarks and lose out on prospective customers. Today, we’re sharing the seven steps of lead generation that will help ensure your marketing success in […]

Marketing trends to watch for in the new year

This year has proved to be an exciting one for marketing. With the year coming to a close, marketing experts across the globe have been weighing in on the trends most likely to become even more valuable in the new year. Today, we’re highlighting a few of these trends and sharing resources you can use […]

The most important marketing themes of 2016

The end of the year marks a time of reflection, so we’re taking a look back at 2016 and some of the top marketing trends. Their importance lies not only in their impact this past year but also in their opportunities for the year to come. Each of these themes is currently changing how we […]

How to automate targeted content with nurture tracks

You’ve captured contact information from prospects. But how do you turn those contacts into qualified leads and ultimately customers? A marketing nurture track will allow you to effectively manage and engage potential leads. It provides a series of automated email content that guides contacts through a set of logical steps to an ultimate goal. Nurture […]

How to use buyer personas

Defining a clear target market is key to developing any successful marketing campaign — but it’s not always so simple to nail down your ideal customer. The good news is that recent advances in data collection and segmentation have made it much simpler to create robust buyer personas that will help you better understand your […]

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