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data planning mistakes

Three Common Mistakes in Projecting Campaign Success

Are there common miscalculations in predicting marketing outcomes? Unfortunately, the answer is yes. In this post, we’re examining commonly overlooked KPIs, signs you’re losing sight of your marketing goal and missed opportunities that marketers need to take heed of when working to predict a campaign’s results. Failing to Align Tactics With the Mission and Goals […]

internal metrics for marketing efficiency

Three Internal Metrics for Marketing Team Efficiency

How do you measure the efficiency of your marketing team? It’s often noticeable when efficiency increases or drops, but it’s difficult to quantify. However, it’s essential to track internal metrics and processes if you want your marketing efforts to continue to reach new levels of success. A huge part of ensuring marketing strategy success is […]

building buyer personas

Building Buyer Predictability in Marketing

As a marketer, you must always strive to better understand customer habits and predict how prospects will react to your marketing efforts. But how? Data and analytics can help your team better understand buyer personas and buying habits, give you the ability to rework strategies and tactics to adapt to your customers’ buying cycle, and […]

cross-channel marketing success

How to Predict Cross-Channel Successes

While social media and content marketing are integral to boost leads and revenue for a business, they rarely exist in a vacuum. More often, the past topics of discussion this week are elements of a larger, cross-channel marketing campaign. So how can a marketer predict success of a muti-faceted integrated marketing campaign? Today, we’re ending […]

prevent marketing roadblocks

Can You Predict Campaign Roadblocks? How Data Can Help.

Data can help predict success, but can it also prevent failure? Today, we will discuss how far data predictions can go in keeping your marketing on track, and how they can help marketers avoid potential roadblocks or problems in a campaign. Look at Past Work The most important — and easiest — way to use […]

KPIs for marketing predictability

Choosing KPIs to Predict Your Next Campaign

In order to create predictable marketing campaigns, it’s necessary to build on an existing foundation of data. As a marketer, you need to be able to look back on the successes and failures of past campaigns to determine how to maximize your marketing time and spend in the future. However, you can do better than […]

maximize accuracy in data-driven predictions

How to Maximize Accuracy in Your Data-Driven Predictions

When your team designs a strategy for an upcoming campaign, do you rely on data-driven predictions? Doing so can be helpful as you work to understand the market climate, outline a strategy and begin tracking outputs. But you also have to ask yourself, are the predictions you’re working with accurate? Thorough data analysis will pay […]

marketing accountable to data

Why develop my next campaign around data?

This month on the blog, we are focusing our content on using data to plan future marketing campaigns. Today, we’re beginning this discussion with a basic overview of the traits of data and analytics that make them such important tools in campaign planning. Objective At the UX Poland Conference, presenter Jeff Parks said “without research, […]

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