interactive storytelling

A marketer’s guide to interactive storytelling

We’ve already told you about interactive storytelling and interactive news stories, but now you’re asking yourself, “how can I replicate successful interactive storytelling campaigns for my organization?” It’s time to lay out a revised content plan—and we’re here to help you with a few guidelines for introducing interactive storytelling in your marketing department. Pick the […]

interactive content

Interactive content: a closer look

Last month, we predicted that interactive marketing content—specifically, interactive storytelling—would grow in importance in Q4 2015 and into 2016. In the next few weeks, we’re taking a closer look at the trend, and sharing actionable ideas for how you can incorporate interactive content into upcoming campaigns. Ready to try this up-and-coming content form? Read on! […]

B2B content

How to Make Your B2B Content Work Harder

Movéo recently celebrated our fifteenth anniversary, and we’re thrilled to be able to share the lessons we’ve learned over the years with you every week on our blog. What you may not know is that we also publish in marketing and business news outlets including Business2Community, the American Marketing Association (AMA) and TriplePundit. Today, we’re […]

expanded targeting strategy

Marketing check-in: 21 questions to determine the effectiveness of your expanded targeting strategy

When your organization broadens its focus to new audiences, it’s important to conduct frequent analysis to determine the impact of your efforts. That means regularly questioning your approach to make sure your targeting tactics are on track. So marketers, before you go any further with a newly-expanded targeting strategy, ask yourselves these questions: Awareness How […]

target market expansion

Planning a data-driven target market expansion

If you’re like most marketers, you spend much of your time focused on expanding your brand’s market share in the target markets where you already have significant traction. But if you want to drive above-average business growth in 2016, you need to begin thinking about expanding to new markets, as well. Target market expansion is […]

marketing expansion

Expanding your area of service? Read this first.

In addition to the challenges that come with expanding into a new target market, marketers also face challenges when their organization expands services into new geographic regions, domestically or internationally. As a marketer, are you prepared to broaden your horizons to effectively serve these new audiences? If your organization is considering expanding its services, take […]

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