creating better customer experiences

Zebra Technologies case study: creating better customer experiences through content

For over 40 years, our client Zebra Technologies has provided innovative products and solutions to businesses around the world, from scannable wristbands that allow hospitals to better track patient data to interactive self-service kiosks for retailers. With so many disparate audiences to reach, Zebra needed to make each customer segment feel well-served by demonstrating an […]

solicit better customer feedback

How to solicit better customer feedback

What’s the best way to learn about the customer experience? Ask your customers. A strategic approach to soliciting and using customer feedback supplies you with valuable insights into how your marketing is working to improve the customer experience. However, a haphazard approach can reflect badly on your brand. Try these tips to give your organization […]

downloadable content

Three ways to encourage your targets to share their information

Downloadable content assets like white papers and e-books can and should be used to build brand identity, generate demand and contribute to thought leadership. They can be excellent lead generators, but only when used strategically. To keep your content working for your business, make sure you follow these best practices to encourage potential customers to […]

maximize your email marketing

How to get to know your customers via email marketing

Despite predictions a few years ago that it was dying off, email marketing is still alive and well in most industries. But are you exploring all the data you collect from your email campaigns? Email analytics are full of valuable customer insights. Marketers can use these insights to improve the customer experience within email campaigns, […]

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