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marketing content

The single quality that takes content from good to great

Good content, even content that engages and excites readers, doesn’t always result in new leads. There’s one trait that separates the ineffective content from the effective, and unfortunately, much of the content B2B and healthcare companies produce is missing this “secret sauce.” Effective content spurs audiences into action. It’s really as simple as that. If […]

cross-channel marketing

Is your content optimized for cross-channel delivery?

For both B2B and healthcare marketers, lead generation must be a multi-channel effort. Smart cross-channel marketing campaigns play to the strengths of each platform and then bring various tactics together to deliver one unified, cohesive message. Do you want to get smarter about cross-channel optimization? Consider how these two popular marketing tools can be amplified […]

sales/marketing alignment

The Marketing Tactics That Impact Sales Performance Most

  We’ve already discussed how sales and marketing impact each other from a broad perspective, but what does their relationship look like on a day-to-day basis? For today’s marketers, it’s essential to be able to communicate marketing goals and strategy to the sales department, but it’s also crucial to understand how daily marketing tactics influence […]

sales marketing communication

Establish Better Communications Between Sales and Marketing

Marketing and sales managers need to work together to streamline communication between their departments. To improve communication at your organization, try pairing modern tech tools, such as a CRM program, with the more traditional approach of in-person meetings. Each tool has unique benefits: CRM Integration Your organization can use a CRM program to manage leads […]

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