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ROI

How to measure the ROI of your lead generation campaigns

Difficulty measuring the success of lead generation is surprisingly widespread, even among experienced digital marketers. In fact, 46 percent of marketers cannot confidently tie marketing ROI to specific lead generation campaigns. In the data-driven world of digital marketing, that’s a remarkable number. The metrics that measure ROI Although campaign delivery metrics (such as the number […]

Seven steps to lead generation success

As we begin the new year, many organizations are eager to refine their lead generation practices and convert prospects into customers. However, each year, many marketers fail to meet their annual benchmarks and lose out on prospective customers. Today, we’re sharing the seven steps of lead generation that will help ensure your marketing success in […]

Marketing trends to watch for in the new year

This year has proved to be an exciting one for marketing. With the year coming to a close, marketing experts across the globe have been weighing in on the trends most likely to become even more valuable in the new year. Today, we’re highlighting a few of these trends and sharing resources you can use […]

The most important marketing themes of 2016

The end of the year marks a time of reflection, so we’re taking a look back at 2016 and some of the top marketing trends. Their importance lies not only in their impact this past year but also in their opportunities for the year to come. Each of these themes is currently changing how we […]

How to automate targeted content with nurture tracks

You’ve captured contact information from prospects. But how do you turn those contacts into qualified leads and ultimately customers? A marketing nurture track will allow you to effectively manage and engage potential leads. It provides a series of automated email content that guides contacts through a set of logical steps to an ultimate goal. Nurture […]

How to use buyer personas

Defining a clear target market is key to developing any successful marketing campaign — but it’s not always so simple to nail down your ideal customer. The good news is that recent advances in data collection and segmentation have made it much simpler to create robust buyer personas that will help you better understand your […]

Three SEO mistakes that are hurting your site traffic

You know SEO is important. It helps your ideal audience find your website and connect with your content. But when there are so many factors that influence your site’s rankings, it’s tough to know which areas to focus on — and where you might be going wrong. Watch out for these three common mistakes that […]

How to improve SEO in 4 basic steps

By now, you are likely aware of various ways that search engine optimization can improve your online presence. What you may not know is how to improve your existing SEO efforts if you’re not seeing the results you want. The benefits of a strong SEO campaign are difficult to discount, with leads from SEO obtaining […]

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