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Find the latest insights, trends, and topics on B2B and healthcare marketing.

Study: Demand Generation Will Increase in 2019

There’s a lot a good information in the 2019 demand generation benchmark study released by Demand Generation Report. The headline is that larger chunks of marketing budgets are now being allocated to demand generation to support the continued goal of revenue growth: 71% of those surveyed said their demand generation budget will increase in 2019, […]

The Movéo Team’s Top New Year Picks

Our team is looking to the new year with fresh eyes and ample creativity as the holidays wrap up. As we look back on the year in terms of productivity, there are a few items that caught our eye to keep us sharp — whether creatively, analytically, or strategically. Take a look at our year-in-review […]

iPad, Meet Photoshop

Big things come in small packages, and soon something very big will be coming to small screens everywhere. In July, creative technology giant Adobe Systems Inc. announced that it is releasing the full version of its Photoshop program for Apple iPads in 2019 — much to the delight of creatives everywhere. Currently, Adobe offers a […]

Progressive Web Apps

Apps are one of the great success stories of the mobile age. People love their easy accessibility and their native speed – what they don’t like is getting them. Going to the app store, finding the right app, completing the download, etc. all create friction in the user experience. In fact, each step to download […]

Customer Data Platforms

A 360-degree view of the customer has always been the holy grail of marketing, but since 2013, it has also been the impetus behind a new category of martech — customer data platforms (CDPs). Sharing similarities with customer relationship management, data management, and tag management systems, CDPs have the ability to collect, store, and normalize […]

Personalization engines

Last month, leading analyst Gartner released its first-ever global “magic quadrant” for personalization engines. These are stand-alone software solutions that apply context about individual users so that web pages can be tailored to them. Dynamic Yield, Everage, Monetate, Certona, Adobe and Qubit were listed in the “leaders” quadrant for their respective personalization solutions. 74% get […]

Knowing your customers: Why it matters and how to do it

If there’s one holiday tailor-made for Movéo, it’s July 20: National Get to Know Your Customer Day. That’s because customer insights are the cornerstone of how we do business. Even in B2B, marketing is fundamentally a conversation between marketers and customers. And like all conversations, it works best when you know who you’re talking to. […]

Hashtags: A guide to #success

The hashtag. From a straightforward and serviceable way of seeing content around a given event or topic, to finding like-minded people and launching movements, the hashtag has evolved from its “pound sign” origins. Hashtags help users quickly find your content, connecting you with new people and giving you a powerful way to share your message. […]

Blending healthcare and retail: Rewards and challenges

The meteoric rise of Amazon has raised concerns for businesses across the spectrum. And, as discussed in a previous post, healthcare is by no means exempt. But that doesn’t have to spell disaster for healthcare organizations looking to grow. It simply means that they have to think about their operations differently. Focus on customer satisfaction. […]