Find the latest insights, trends, and topics on B2B and healthcare marketing.
Despite the uptick in recent buzz, account-based marketing (ABM) is by no means a new strategy. However, the growth of digital marketing tools and tactics has led to more variety in how to market. When one thinks of ABM, the initial thought may be along the lines of simply scouting out new, major accounts and […]
You’ve seen it before: the sponsored content on Facebook and Instagram; the editorial on your favorite news site that plugs a certain product or company — often marked with a “sponsor content” tag up top; even all those nice BMWs in your favorite movie (strange how everyone seems to be driving one, right?). These are […]
If you haven’t heard of blockchain, you will. This bleeding- edge ledger is already being used to track transactions in cryptographically verified sequences (i.e., “blocks”) globally. The result is a rock solid data integrity and a definitive record of who owns what and when. The much-hyped cryptocurrency Bitcoin runs on blockchain, but the technology has […]
For marketers, Google is more than just a search engine. It’s a critical part of successful digital marketing. Research from Forrester indicates that 71% of buyers begin their purchase journeys with an online search. Clearly, marketers have a vested interest in featuring their solutions in search, where buyers are looking — and Google AdWords can help […]
Facebook’s rapid monetization has been something to behold. The company had $6.2 billion in advertising revenue in the second quarter of this year alone. It is, however, becoming a victim of its own success. According to Facebook’s CFO, the company has about maxed out on the number of ads it can show users in the […]
In today’s world, people thrive on instant gratification — whether it’s seeing more “likes” on a photo or getting an instant reply to a text message or email. And as more people demand it, the more opportunities there are for companies to develop tools to meet these demands. One such tool is Olark, an online […]
In modern B2B marketing, there is no shortage of strategies designed to boost a company’s marketing efforts. But at the end of the day, B2B marketers have the same goal — to drive leads, convert them to customers, and boost ROI. So how can you streamline your processes to grow your business most effectively? The […]
Artificial intelligence (AI), potentially the most disruptive technology in human history, is perhaps most disruptive in the field of marketing. Ad tech companies use AI to power programmatic exchanges and to automatically optimize ad campaigns. Search engine companies use it to power smart bidding of terms. Marketing automation software relies on it to send nurture […]
When it comes to ever-evolving technologies and tools, the world will not slow down and apparently, we cannot speed up enough to catch it — making us perpetual novices in the face of changing marketing tools. In light of this, the only real answer is to heighten our ability to deal with hyper-change by perceptually […]
From the moment you hear about a new tool, technology or trend, the clock starts running. As marketers, we’re expected to figure out what it is, evaluate its appropriateness for our organizations, vet competitive solutions, integrate it with our IT infrastructure, begin executing it flawlessly and stand ready to prove why it is such a […]
