Find the latest insights, trends, and topics on B2B and healthcare marketing.

How responsive web design leads to better marketing

As a marketer, it is your job to ensure that your organization presents a consistent message across every medium. Most customers first see this message on your website, and its design is the number one criteria they use to decide whether your business and message are credible. Because smartphones and tablets now account for about […]

2 techniques for user-centered SEO

Although search engines are rooted in technology, their central purpose is inherently human. By connecting users to the most relevant websites, documents, and resources, search engines create connections and share information between people all over the world. Because search engines are becoming increasingly personalized, user needs and behavior should be an integral part of SEO […]

Our Three Quick Tips for Improving Your SEO

Although paid and organic search work best together, organic search almost always brings a greater volume of visitors to your site. According to BrightEdge data, organic search was the largest driver of traffic to websites and the largest driver of revenue in most sectors studied. Optimizing your website and content to attract search engine users […]

Explaining Paid Search: Keywords and Ad Format

By 2019, U.S. marketers are expected to spend over $103 billion on search, display, social media and email marketing — but search will remain the largest share of interactive spend. This trend represents a 12 percent compound growth rate. Paid search, as we discussed last week, increases your business’ visibility on the results page of […]

paid search

Paid search advertising: An overview

Given that there are over 3.5 billion Google searches per day, it’s no surprise that 85 percent of retailers say search engine marketing is the most effective tactic for acquiring new customers. Over the next few weeks, we’ll be delving deep into search engine marketing and how it can help you reach B2B buyers. In […]


Does data always make branding better?

Because this month’s blogs have focused so strongly on the use of data in branding, it might appear that metrics and data hold the ultimate answer to crafting an effective brand. The fact is, however, that data without context is meaningless. Do you remember how, a few years ago, Google famously erred in their estimate […]


Rebranding with the aid of data

Today’s post was written by Stephen Foy, Strategist at Movéo. At the end of the day, brands live within the minds of consumers at large — but marketers play a role in shaping that consumer perception. If your organization’s branding is consistent and compelling enough, the marketing team can shape and reinforce what an audience […]

brand crisis

Use data to prepare for and respond to a brand crisis

No one wants to find their brand in a crisis, but proper handling of a bad situation can limit the damage and expense. Time and resources spent planning for a brand crisis can therefore have significant ROI. We recommend preparing for a brand crisis as soon as possible, so that you have advance plans in […]