Find the latest insights, trends, and topics on B2B and healthcare marketing.
We’re talking about engagement on the blog this month, focusing on three key groups: your prospects, customers and employees. Today we continue the discussion on your customers, a group that must be nurtured to inspire repeated purchases and long-term advocacy. Even when the first sale is closed, your work isn’t done. Keeping the customer journey […]
To continue our discussion on engagement, today we’re focusing on customer advocates. Some B2B marketers consider this category to be more prevalent in B2C, but that’s not necessarily the case. Recruiting B2B customer advocates is simply a matter of knowing where to look and planning your approach. In our age of social media and peer […]
To continue our exploration of engagement, we’re letting you in on a little secret. Today’s simple piece of advice might surprise you, but it works every time. Companies want to keep leads engaged from the first point of contact to closing the sale, but with the twisting shape of today’s sales funnel, that can be […]
This month on the blog, we’re talking about engagement. Today we’re explaining the number one secret to keeping prospects engaged, which might surprise you. It’s not new or revolutionary, but it’s essential. One of the most critical pieces of the lead nurturing puzzle is this: follow up. Follow up often, and be consistent. Companies who […]
Today, we begin our series on engagement by discussing one of the most important groups: your target. Engaging prospects is an art that’s been long explored by marketers, though it’s changed a lot in recent years thanks to the internet and social media. While it might be easier to engage leads at some points in […]
Recently, the word engagement has been getting a lot of attention among marketers. It’s certainly important, but what exactly does it mean, anyway? Some companies apply it to employee engagement, and others make the focus external, to customers and prospects. While one business believes internal culture is the path to success, another spends more time […]
Today’s guest post is from Dave Cannon, Vice President of Creative Technology at Movéo. As we wrap up our focus on email marketing for the month and close in on the mid-year mark, I thought it would be interesting to take a look at some of the predictions and trends that were noted about the future […]
Here on Get There, we devoted the entire month to email marketing. It’s still one of the most important aspects of a multi-touch lead nurturing program, and it’s not going anywhere. Newer digital marketing tools and constant brand chatter have only made inbox real estate more valuable. Like anything else, it’s important to stay up […]
Everyone in digital marketing understands the importance of compelling subject lines. Getting emails opened is essential to conversion, so there are endless advice posts on the internet to help marketers make subjects more clickable and appealing. Despite the buzz, sometimes it’s still difficult to pinpoint exactly what makes a subject line work for your audience. […]
In email marketing, A/B testing is the best way to communicate more effectively with your company’s audience. Although it’s a frequently used method, it can be intimidating to marketers who haven’t had the opportunity to use it. The truth is that despite the marketing jargon, it’s pretty simple to do. Even better, it’s the best […]
