Find the latest insights, trends, and topics on B2B and healthcare marketing.
Brian Davies, managing partner at Movéo, has great things to say about content marketing. In this free white paper – “The 5 New Laws of Content,” the first law is the Law of Consumption: As the rate of content consumption increases, the value of fresh content increases. Consumption rates are clearly climbing, which raises a […]
It’s true. You’d never take a trip without a roadmap, so why tackle content without one? In their study of B2B Content Marketing, the Content Marketing Institute proved something we’ve known all along: a documented content strategy is non-negotiable. While this might seem obvious, only 44% of B2B marketers report having one. It might be […]
Every marketer knows that quality content is necessary for success, but that doesn’t make it easy. Content marketing and content strategy are frequently discussed – but how often are they understood? Consistent, valuable content is hard to maintain, and it poses lots of questions. How much is too much? Is content curation acceptable? How do […]
If you’re considering an integrated sales-marketing team, there are many hoops to jump through before you arrive. Unless you’re a startup, you’ll probably have to work with what you have. Not every leader has the freedom to build from the bottom up. Though change might not happen overnight, there are things you can do to […]
Today’s guest post comes to you from Dave Cannon, Vice President of Interactive Services at Movéo. Sales and marketing alignment is not that hard. It just takes commitment, cooperation and communication. There’s no denying that alignment between marketing and sales creates unparalleled opportunities for improving business performance. When marketing and sales teams work together, they can increase productivity, […]
Today’s customer is an intimidating breed. Thanks to the internet, they know more about products than ever before, and they’re almost always influenced by easy-to-find online reviews. They don’t talk to salespeople until late in the sales cycle, and at that point, they’ve often already made a decision. Their knowledge and independence makes the modern […]
It’s no secret to B2B marketers that mastering social media is a must. We even dedicated our blog entirely to useful social tactics last month. But amidst the hype, this study from eMarketer reminds us that linking social media to revenue is still difficult. While social has proven great for collecting leads, marketers can’t measure […]
We’ve been talking about how to integrate sales and marketing teams, and this week, we’d like to shed some light on how it will optimize your company. According to MarketingProfs, organizations with tightly aligned sales and marketing strategies had 36% higher customer retention rates and achieved 38% higher conversion rates – percentages high enough to […]
As you work to bridge the gap between your marketing and sales teams, you simply can’t forget about data. In fact, if your company suffers from the great sales-marketing divide, metrics might be the missing link. We touched on this Monday, but today we’ll elaborate. Numbers and data link marketing to successful sales, and they […]
Today is about the question every B2B sales team is trying to answer. It’s a tough one, but marketing insight shows companies the way to move forward. What do you think – is cold calling dead? Cold calling may seem more dated every day, but it holds a respected place in the B2B world. With […]
