Recently, the word engagement has been getting a lot of attention among marketers. It’s certainly important, but what exactly does it mean, anyway? Some companies apply it to employee engagement, and others make the focus external, to customers and prospects. While one business believes internal culture is the path to success, another spends more time and energy meeting customer needs.
The truth is, engagement is essential across the board.
Increasing engagement is key to increasing sales. Companies can’t afford to focus all their energy on one of the three groups; instead, they must all be balanced in a cohesive approach. Lead generation is important, for example, but it won’t get you very far without productive, engaged employees. Put simply, successful companies make sure they’re firing on all cylinders when it comes to engagement.
This month on Get There, we’re covering engagement from every angle. By following along, you’ll learn to engage targets, turn existing customers into long-term advocates and simultaneously inspire employees to bolster the brand. Combining three approaches will make your brand engaging and most importantly, increase your bottom line. Best of all, we’ll offer advice that relates specifically to B2B companies.
Image via (cc) Véronique Debord-Lazaro
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