Category Archives: Healthcare

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How an “Excel sheet on steroids” could change marketing forever

If you haven’t heard of blockchain, you will. This bleeding- edge ledger is already being used to track transactions in cryptographically verified sequences (i.e., “blocks”) globally. The result is a rock solid data integrity and a definitive record of who owns what and when. The much-hyped cryptocurrency Bitcoin runs on blockchain, but the technology has […]

Why Google Premier Partners get more value from AdWords

For marketers, Google is more than just a search engine. It’s a critical part of successful digital marketing. Research from Forrester indicates that 71% of buyers begin their purchase journeys with an online search. Clearly, marketers have a vested interest in featuring their solutions in search, where buyers are looking — and Google AdWords can help […]

Facebook’s overheated market for advertising

Facebook’s rapid monetization has been something to behold. The company had $6.2 billion in advertising revenue in the second quarter of this year alone. It is, however, becoming a victim of its own success. According to Facebook’s CFO, the company has about maxed out on the number of ads it can show users in the […]

Instant gratification & Olark

In today’s world, people thrive on instant gratification — whether it’s seeing more “likes” on a photo or getting an instant reply to a text message or email. And as more people demand it, the more opportunities there are for companies to develop tools to meet these demands. One such tool is Olark, an online […]

Artificial intelligence in marketing

Artificial intelligence (AI), potentially the most disruptive technology in human history, is perhaps most disruptive in the field of marketing. Ad tech companies use AI to power programmatic exchanges and to automatically optimize ad campaigns. Search engine companies use it to power smart bidding of terms. Marketing automation software relies on it to send nurture […]

Vitaly rules Google

In the news: A Russian spammer known as Vitaly is using twitter.com referral traffic to promote himself. If your Google Analytics account data is targeted by this spammer you will notice an unusual amount of referral traffic coming from Twitter and a page title called “Vitaly rules google.” This type of ghost traffic can taint […]

lead generation

Lead scoring: the key to successful lead generation

Now that you have started to consider the strategy behind your lead generation campaign, you’ll want to develop a standardized scoring system to assign points to incoming leads so that you can begin to track lead value. Today, we will be going over some basics of lead scoring and how it can help you get […]

Improve your lead qualification methods

Do you ever find yourself with an influx of inbound leads only to realize that none of them are qualified? This problem has plagued almost every marketer at some point or another. As a general rule, 25 percent of your leads should be ready to make a purchase at any given time. However, if your […]

Seven steps to lead generation success

As we begin the new year, many organizations are eager to refine their lead generation practices and convert prospects into customers. However, each year, many marketers fail to meet their annual benchmarks and lose out on prospective customers. Today, we’re sharing the seven steps of lead generation that will help ensure your marketing success in […]