Category Archives: Healthcare

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Vitaly rules Google

In the news: A Russian spammer known as Vitaly is using twitter.com referral traffic to promote himself. If your Google Analytics account data is targeted by this spammer you will notice an unusual amount of referral traffic coming from Twitter and a page title called “Vitaly rules google.” This type of ghost traffic can taint […]

lead generation

Lead scoring: the key to successful lead generation

Now that you have started to consider the strategy behind your lead generation campaign, you’ll want to develop a standardized scoring system to assign points to incoming leads so that you can begin to track lead value. Today, we will be going over some basics of lead scoring and how it can help you get […]

Improve your lead qualification methods

Do you ever find yourself with an influx of inbound leads only to realize that none of them are qualified? This problem has plagued almost every marketer at some point or another. As a general rule, 25 percent of your leads should be ready to make a purchase at any given time. However, if your […]

Seven steps to lead generation success

As we begin the new year, many organizations are eager to refine their lead generation practices and convert prospects into customers. However, each year, many marketers fail to meet their annual benchmarks and lose out on prospective customers. Today, we’re sharing the seven steps of lead generation that will help ensure your marketing success in […]