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Patients are giving healthcare reviews fewer stars. A recent survey on the health care decision-making process showed that reviews have become less important to the patient — in 2016 more than 50% of respondents said that reviews were either “important” or “very important” and in 2018 this number went down to 32%. Additionally, only 17% […]
There’s a lot a good information in the 2019 demand generation benchmark study released by Demand Generation Report. The headline is that larger chunks of marketing budgets are now being allocated to demand generation to support the continued goal of revenue growth: 71% of those surveyed said their demand generation budget will increase in 2019, […]
Big things come in small packages, and soon something very big will be coming to small screens everywhere. In July, creative technology giant Adobe Systems Inc. announced that it is releasing the full version of its Photoshop program for Apple iPads in 2019 — much to the delight of creatives everywhere. Currently, Adobe offers a […]
A 360-degree view of the customer has always been the holy grail of marketing, but since 2013, it has also been the impetus behind a new category of martech — customer data platforms (CDPs). Sharing similarities with customer relationship management, data management, and tag management systems, CDPs have the ability to collect, store, and normalize […]
Last month, leading analyst Gartner released its first-ever global “magic quadrant” for personalization engines. These are stand-alone software solutions that apply context about individual users so that web pages can be tailored to them. Dynamic Yield, Everage, Monetate, Certona, Adobe and Qubit were listed in the “leaders” quadrant for their respective personalization solutions. 74% get […]
The meteoric rise of Amazon has raised concerns for businesses across the spectrum. And, as discussed in a previous post, healthcare is by no means exempt. But that doesn’t have to spell disaster for healthcare organizations looking to grow. It simply means that they have to think about their operations differently. Focus on customer satisfaction. […]
Print collateral such as brochures and flyers can be effective in specific settings, but digital healthcare marketing is steadily growing, making up 90.9 percent of percent of healthcare marketing tactics in 2017 according to a 2018 Medical Marketing and Media report. As such, it’s crucial to employ marketing strategies that gives patients (both existing and […]
It sounds simple — publishers put a text file on their web servers that list all the companies that are authorized to sell their ad space. Programmatic platforms do something similar to confirm which publisher’s space they are authorized to sell. Ad buyers make sure both match up, and ad fraud is thwarted. Simple it […]
Yesterday’s brand narrative just doesn’t work in today’s marketing landscape. There are plenty of reasons for this, but one factor rises above the rest: technology has changed the game. New technologies have introduced more sources of value for many companies — as well as more challenges, learning curves, and potential disruptors. To create a brand […]
General Data Protection Regulation (GDPR) is almost here, and concerns about how it will affect the supply of data used in marketing are palpable. The regulation will likely not impact all data in the same way, however. The amount of first-party data — that which companies collect themselves — may decrease as people exercise their […]
