Category Archives: Healthcare

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Movéo makes best agency list

Movéo is proud to have been named to Growth Marketing Pro’s list of Best Design, Branding and Creative Agencies. Growth Marketing Pro is the largest growth marketing blog on the internet, according to its site. Growth Marketing Pro recently conducted a “best of” review of agencies around the country, and 25 made the final cut. […]

Tips for Marketers During COVID-19

Building brand trust has never been more important, and brands should use this time as an opportunity to re-establish trust through customer-centric actions. Listen. Now more than ever, it’s important to know what customers feel and why. Increase voice of the customer (VoC) programs and social listening efforts to better understand customer concerns and needs relevant […]

Marketing Wisely with Email in Today’s Environment

In a down economy, email marketing can be both a B2B marketer’s friend and enemy. As cuts are being made and marketers look for ways to increase sales, they must not lose sight of the fact that while price and selling are important, value — or the perception of value — is equally important. On […]

After the shock — one scenario for business

Predictions about a post-pandemic future are premature to be sure, especially this early on in the crisis. However, people need to look ahead, if not for certainty then for preparedness’ sake. One possible scenario has five stages. Let’s call it the “whip” curve: Old Normal Business activity as it was prior to the pandemic (i.e., […]

Demand generation in a time of social distancing

There is an old Latin proverb — “If there is no wind, row.” As the COVID-19 virus sets in and we all hunker down, many businesses have realized they have to be their own wind. No one will create opportunities for them. If they want to succeed, they have no choice but to muster the […]

Where is healthcare going? Maybe Forward.

As the US healthcare industry continues to reel from unprecedented change, new business models are emerging from unexpected sources. PwC has identified four disrupter archetypes: vertical integrators (e.g., CVS Health and Aetna), employer activists (e.g., Haven), technology invaders (e.g., Apple) and health retailers (e.g., Walmart). Yet, there is a San Francisco-based startup that combines several […]

High-Performing Healthcare CRM Starts Before the RFP

There’s no doubt that the need for enterprise-wide business intelligence is changing how organizations use their customer relationship management (CRM) systems. For healthcare systems with an accountable care model, the pressure is even greater to find a CRM vendor with the capabilities and sophistication to deliver significant ROI. But that’s where things tend to go […]

Healthcare marketing’s secret weapon

When it comes to increasing demand for services and driving up patient volume, healthcare marketing is typically concentrated on acquisition and branding — the top of the sales funnel. But that means neglecting one of the industry’s unique advantages: a buyer highly receptive to bottom-funnel tactics and relationship building. A buyer sensitive to experience Unlike […]

Cracking the Code on Voice of the Customer

What’s the first thing that comes to mind when you hear “Voice of the Customer research”? If you’re like many healthcare marketers, the answer is simple: surveys. Lots of surveys. The trouble is, that one-word answer could limit the value your Voice of the Customer (VoC) research actually provides. To be clear, this doesn’t mean […]

Shoot for the Stars with Online Physician Reviews

Online reviews are a powerful way for physicians and healthcare providers to put their best foot forward. And few people would dispute their importance. Between 60 and 77 percent of patients use online review sites to help them select a physician. What’s more, patients take the content of those reviews seriously. Eighty-five percent of people […]