Find the latest insights, trends, and topics on B2B and healthcare marketing.
For B2C businesses, the benefits of digital marketing and social media marketing were quickly clear. In B2B, marketers have embraced certain aspects of digital marketing more quickly than others. In 2014 and going forward, B2B businesses must craft an integrated digital approach to stay competitive. To reach new clients and maintain existing relationships, B2B marketers […]
The first three quarters of 2014 brought new insights about the state of digital marketing. A look at some findings from studies of B2B marketers reveal what’s working and what’s not in today’s digital marketing landscape. Consider these insights as you shape a digital marketing strategy to carry your business through the rest of 2014 […]
Data allows us to both create and measure successful marketing campaigns. It helps drive strategy and optimize effectiveness. Because of this impact, implementing a data-driven approach is important for marketers right now, and will become an absolute necessity in the months ahead. In September, we covered the need to replace the Old Marketing Value Chain […]
The past year brought changes to the algorithms in Google’s page ranking, Facebook’s Newsfeed display, and more. These changes have had a major impact on both B2C and B2B marketers, and have forced them to consider new approaches to reach their audiences online. There is only one constant certainty with these algorithms, and that is […]
If you’re like most marketers, you understand that big data can no longer be ignored. The companies that rise to the top in 2015 and beyond will be those that can both obtain data and process it in smart ways to extract meaningful insights. Still, making major improvements to your data and insights capabilities can […]
Over the past month, we’ve been talking about the importance of a new data-driven marketing value chain. But we’re not the only ones—the concept of data-driven storytelling and insights is a hot topic in the marketing world right now. As evidence of the support for this approach, we’ve rounded up a few recent articles and […]
This month, Get There has explored the need to replace the Old Marketing Value Chain with a New Marketing Value Chain. We covered marketing’s goal throughout the past century: predictability. The more predictable marketing becomes, the better its tangible ROI as well as its intangible benefits will be. The gap between actual and ideal predictability […]
Many readers may be wondering, at this point, how to create an organization that effectively runs on data-driven insights. The answer? Stop focusing on the “how” of marketing and figure out the “why.” To get there, follow this three-step process: 1. Embrace a path of data analysis and optimization A scattershot approach to marketing data […]
If you’ve been following along with our blog series this month, you probably see the value in new marketing approaches that lead with data. Actually changing your company or department, however, is an entirely different matter. When leaders are accustomed to one approach that’s based in habit, how can marketers convince them change is necessary? […]
As data-driven strategies become more prevalent, they will increasingly take center stage as a competitive advantage for smart companies. Put simply, the organizations with the most sophisticated use of data will win. While many organizations will use easily accessible data to become more analytics-focused, the secret lies in using multiple data sources and monitoring them […]
