Find the latest insights, trends, and topics on B2B and healthcare marketing.
While social media and content marketing are integral to boost leads and revenue for a business, they rarely exist in a vacuum. More often, the past topics of discussion this week are elements of a larger, cross-channel marketing campaign. So how can a marketer predict success of a muti-faceted integrated marketing campaign? Today, we’re ending […]
The outcomes of content marketing are difficult to measure, and they’re even harder to predict. Great content has the potential to draw in new leads and revenue, but we all know that these objectives aren’t always achieved. Some content just works, while the rest falls flat or fails to achieve the desired outcomes. So how […]
Is your brand effectively harnessing data insights to improve its social media marketing? Digital marketing is full of opportunities to apply such insights to improve ROI, but too many brands still don’t use data effectively. By focusing on the necessary metrics and KPIs, your team can determine the projected ROI of a social media campaign […]
Data can help predict success, but can it also prevent failure? Today, we will discuss how far data predictions can go in keeping your marketing on track, and how they can help marketers avoid potential roadblocks or problems in a campaign. Look at Past Work The most important — and easiest — way to use […]
In order to create predictable marketing campaigns, it’s necessary to build on an existing foundation of data. As a marketer, you need to be able to look back on the successes and failures of past campaigns to determine how to maximize your marketing time and spend in the future. However, you can do better than […]
When your team designs a strategy for an upcoming campaign, do you rely on data-driven predictions? Doing so can be helpful as you work to understand the market climate, outline a strategy and begin tracking outputs. But you also have to ask yourself, are the predictions you’re working with accurate? Thorough data analysis will pay […]
This month on the blog, we are focusing our content on using data to plan future marketing campaigns. Today, we’re beginning this discussion with a basic overview of the traits of data and analytics that make them such important tools in campaign planning. Objective At the UX Poland Conference, presenter Jeff Parks said “without research, […]
As we wrap up our discussion of the new marketing value chain and ROI, let’s take a moment to reflect back on why it’s essential that marketers prove their ROI in this day and age. According to the 2014 CMO Survey, more CMOs than ever feel the pressure from company leaders to prove marketing’s impact […]
The new marketing value chain relies on rigorous data analysis and the strategic application of insights. Social media, email marketing and content creation are three areas in which marketers can succeed with new value chain tactics, which can in turn lead to widespread growth. Take a look at the value of these three digital tools […]
As we’ve discussed, data and analytics are key to proving your marketing ROI to the rest of your business. In order to demonstrate your contributions to your company as a whole, it’s necessary to connect your efforts to the growth of the company’s bottom line. However, data and analytics are useful for many other things […]
