Author archives: Movéo Team

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How Data-Driven Strategies Get Built

When developing a strategic communications plan for a client, data is often as much about deciding what’s not useful as identifying what is useful. Intelligence derived from data can help companies find their most profitable customers, identify new business opportunities, deliver better targeted leads to the sales organization, offer real-time insights to make smarter campaign […]

Why Data and Insights is Marketing’s Latest Frontier

Today’s post is by Jiani Zhang, Movéo’s Analytics Director. Marketers are increasingly aware of the power of data every day. With easier access to huge amounts of sources and accelerated development of analytical approaches, data enables them to enhance and prove the impact of marketing investment on business growth. They achieve the transformation of roles from […]

Introducing Movéo’s Fourth Evolution

Today’s post is from Bob Murphy, Managing Partner of Movéo. Our journey began in October of 1987. Over the past 27 years we have seen tremendous changes in our industry, and have navigated significant economic challenges. The fact that we have not only survived, but thrived, is a result of our ability to anticipate the evolving needs of […]

Superheroes can sell too

Although many superheroes that we know today have concealed identities, they have something we can remember them by. They all carry a symbol or logo that lets people know who they are. Almost everyone knows Superman and Batman. These are our childhood heroes. Superman carries a large red and yellow icon on his chest that […]

Google Search Income Flat-lines after 25% growth in Q4 ‘07

Data from ComScore released to Wall Street analysts indicates that Google’s paid clicks in February rose only 3% compared with the same month a year earlier. Paid Search is Google’s Primary revenue source, when search users click on a sponsored-search result, generating revenue from the company’s advertising customers. So what does this mean for Paid […]

Brand Lessons From “Juno”

At my wife’s coaxing, I finally saw “Juno” the other day (for those living under a rock, it’s a coming-of-age film about a teenager’s unplanned pregnancy). I found myself liking the movie, mainly due to the whip smart dialog of screenwriter Diablo Cody. In fact I started thinking that every character in the movie, and […]

Super Bowl Vampires

Tom Brady and Eli Manning aside, the Super Bowl is also a shootout of the creative type, with major brands giving it their best shot. This year did not disappoint and there were some real winners. As is also usually the case, there were spots that fell prey to “vampire creativity,” a phenomenon that occurs […]

New Media Giant Google Passes?

One of the things I do on a regular basis is follow Google. It’s not just because I am a Google Advertising Professional, but really a fascination with the Calculus with words and sociology that pay per click advertising is. With real dominance in the PPC/Search industry Google, Inc. is constantly trying to innovate and […]

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