Author archives: Movéo Team

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Progressive Web Apps

Apps are one of the great success stories of the mobile age. People love their easy accessibility and their native speed – what they don’t like is getting them. Going to the app store, finding the right app, completing the download, etc. all create friction in the user experience. In fact, each step to download […]

Customer Data Platforms

A 360-degree view of the customer has always been the holy grail of marketing, but since 2013, it has also been the impetus behind a new category of martech — customer data platforms (CDPs). Sharing similarities with customer relationship management, data management, and tag management systems, CDPs have the ability to collect, store, and normalize […]

Personalization engines

Last month, leading analyst Gartner released its first-ever global “magic quadrant” for personalization engines. These are stand-alone software solutions that apply context about individual users so that web pages can be tailored to them. Dynamic Yield, Everage, Monetate, Certona, Adobe and Qubit were listed in the “leaders” quadrant for their respective personalization solutions. 74% get […]

Knowing your customers: Why it matters and how to do it

If there’s one holiday tailor-made for Movéo, it’s July 20: National Get to Know Your Customer Day. That’s because customer insights are the cornerstone of how we do business. Even in B2B, marketing is fundamentally a conversation between marketers and customers. And like all conversations, it works best when you know who you’re talking to. […]

Hashtags: A guide to #success

The hashtag. From a straightforward and serviceable way of seeing content around a given event or topic, to finding like-minded people and launching movements, the hashtag has evolved from its “pound sign” origins. Hashtags help users quickly find your content, connecting you with new people and giving you a powerful way to share your message. […]

Blending healthcare and retail: Rewards and challenges

The meteoric rise of Amazon has raised concerns for businesses across the spectrum. And, as discussed in a previous post, healthcare is by no means exempt. But that doesn’t have to spell disaster for healthcare organizations looking to grow. It simply means that they have to think about their operations differently. Focus on customer satisfaction. […]

Ads.Txt: The once and future savior of programmatic?

It sounds simple — publishers put a text file on their web servers that list all the companies that are authorized to sell their ad space. Programmatic platforms do something similar to confirm which publisher’s space they are authorized to sell. Ad buyers make sure both match up, and ad fraud is thwarted. Simple it […]

When branding met technology: Takeaways from brand smart 2018

Yesterday’s brand narrative just doesn’t work in today’s marketing landscape. There are plenty of reasons for this, but one factor rises above the rest: technology has changed the game. New technologies have introduced more sources of value for many companies — as well as more challenges, learning curves, and potential disruptors. To create a brand […]