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Today’s post is by Angela Costanzi, Vice President, Creative Technology. A video that goes viral. Powerful social media campaigns designed to change behavior. TV spots remembered years later. What do these things have in common? The answer: the ability to make a powerful connection. And, while any smart creative or marketer knows this, it’s gotten […]
Today’s post is from Bob Murphy, Managing Partner of Movéo. Digital marketing continues to evolve. In 2014, we used this blog as a space to share stories about the new frontiers of data-driven digital marketing and analyze how they’ll impact people like you. As we come to the end of the year, it’s worth reviewing […]
This post was written by Sheri Granholm, Vice President of Consulting & Engagement. “We need to demonstrate how marketing is contributing to the value of this organization.” Associate Vice President of Marketing, Leading Academic Medical Center Healthcare Provider As a chief marketing officer, how often are you focused on this goal in your day-to-day activities? More […]
When developing a strategic communications plan for a client, data is often as much about deciding what’s not useful as identifying what is useful. Intelligence derived from data can help companies find their most profitable customers, identify new business opportunities, deliver better targeted leads to the sales organization, offer real-time insights to make smarter campaign […]
Today’s post is by Jiani Zhang, Movéo’s Analytics Director. Marketers are increasingly aware of the power of data every day. With easier access to huge amounts of sources and accelerated development of analytical approaches, data enables them to enhance and prove the impact of marketing investment on business growth. They achieve the transformation of roles from […]
Today’s post is from Bob Murphy, Managing Partner of Movéo. Our journey began in October of 1987. Over the past 27 years we have seen tremendous changes in our industry, and have navigated significant economic challenges. The fact that we have not only survived, but thrived, is a result of our ability to anticipate the evolving needs of […]
Although many superheroes that we know today have concealed identities, they have something we can remember them by. They all carry a symbol or logo that lets people know who they are. Almost everyone knows Superman and Batman. These are our childhood heroes. Superman carries a large red and yellow icon on his chest that […]
Data from ComScore released to Wall Street analysts indicates that Google’s paid clicks in February rose only 3% compared with the same month a year earlier. Paid Search is Google’s Primary revenue source, when search users click on a sponsored-search result, generating revenue from the company’s advertising customers. So what does this mean for Paid […]
At my wife’s coaxing, I finally saw “Juno” the other day (for those living under a rock, it’s a coming-of-age film about a teenager’s unplanned pregnancy). I found myself liking the movie, mainly due to the whip smart dialog of screenwriter Diablo Cody. In fact I started thinking that every character in the movie, and […]
Tom Brady and Eli Manning aside, the Super Bowl is also a shootout of the creative type, with major brands giving it their best shot. This year did not disappoint and there were some real winners. As is also usually the case, there were spots that fell prey to “vampire creativity,” a phenomenon that occurs […]
