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Data is no longer an optional add-on for your campaigns — it’s a given. To demonstrate your ROI as a marketer, you should be able to track your results and predict buyer behavior on a given campaign, which should include KPIs, measurements and metrics in your strategy. Referring to these metrics will help to determine […]
With the advent of ever-improving technologies and marketing tools, today’s marketers must find a way to stand out more than before to prove their worth. Doing so has become a challenge for some, but those ahead of the curve realize the importance of marketing predictability in increasing their ROI. In the sections below, we’ve outlined […]
In the news: A Russian spammer known as Vitaly is using twitter.com referral traffic to promote himself. If your Google Analytics account data is targeted by this spammer you will notice an unusual amount of referral traffic coming from Twitter and a page title called “Vitaly rules google.” This type of ghost traffic can taint […]
Today’s post is by Angela Costanzi, Vice President, Creative Technology. A video that goes viral. Powerful social media campaigns designed to change behavior. TV spots remembered years later. What do these things have in common? The answer: the ability to make a powerful connection. And, while any smart creative or marketer knows this, it’s gotten […]
Today’s post is from Bob Murphy, Managing Partner of Movéo. Digital marketing continues to evolve. In 2014, we used this blog as a space to share stories about the new frontiers of data-driven digital marketing and analyze how they’ll impact people like you. As we come to the end of the year, it’s worth reviewing […]
This post was written by Sheri Granholm, Vice President of Consulting & Engagement. “We need to demonstrate how marketing is contributing to the value of this organization.” Associate Vice President of Marketing, Leading Academic Medical Center Healthcare Provider As a chief marketing officer, how often are you focused on this goal in your day-to-day activities? More […]
When developing a strategic communications plan for a client, data is often as much about deciding what’s not useful as identifying what is useful. Intelligence derived from data can help companies find their most profitable customers, identify new business opportunities, deliver better targeted leads to the sales organization, offer real-time insights to make smarter campaign […]
Today’s post is by Jiani Zhang, Movéo’s Analytics Director. Marketers are increasingly aware of the power of data every day. With easier access to huge amounts of sources and accelerated development of analytical approaches, data enables them to enhance and prove the impact of marketing investment on business growth. They achieve the transformation of roles from […]
Today’s post is from Bob Murphy, Managing Partner of Movéo. Our journey began in October of 1987. Over the past 27 years we have seen tremendous changes in our industry, and have navigated significant economic challenges. The fact that we have not only survived, but thrived, is a result of our ability to anticipate the evolving needs of […]
Although many superheroes that we know today have concealed identities, they have something we can remember them by. They all carry a symbol or logo that lets people know who they are. Almost everyone knows Superman and Batman. These are our childhood heroes. Superman carries a large red and yellow icon on his chest that […]
