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Find the latest insights, trends, and topics on B2B and healthcare marketing.

Those who fall short of their goals probably skip this step

Goals are tricky. They often seem elusive and unattainable, yet all we want is to make them real. How can you do that? Share your goals. Don’t keep them hidden in your notebook in your desk drawer. Give your goals to your immediate team, your leadership team, and maybe even, when appropriate, share them with […]

Bring these things front & center to boost your success rate

Today’s step to Re-envision your goals might be an unexpected one. Some might think it is completely unnecessary others consider it the key to their success. When it comes to realizing your goals, this piece is crucial: Visualization When setting goals, it is easy to write them down in a notebook — and shut the […]

What does the rest of 2013 look like for your company?

For the past few weeks, we have taken stock of this year. You have thought about the status of your company through the lens of its history and values, and you have thought about where you stand in terms of reaching goals set back in January. We took week one to Revisit, week two to […]

What’s your BHAG?

As we continue our series on Goals — Review, reset, re-envision, realize — we would like to discuss big thinking. Leadership expert Jim Collins has famously asked managers to define their Big Hairy Audacious Goal, commonly referred to as the BHAG. As a professional just trying to take your company from Point A to Point […]

Who do you have to be to make it happen?

After our Revisit phase of goal evaluation last week, we are pressing the Reset button. When you take stock of where you stand at this point in the year, in terms of reaching goals, it is easy to be disappointed. Often, January’s lofty aims are harder to bring to fruition than we realized in the […]

Have you fit your goals into your company story?

We are working together towards setting better, more attainable goals, and we are still exploring the Review portion of the process.  As you continue to asses your current goals, take a step back. It is common practice to revisit your mission when goal-setting, but today, we are going to keep looking back at the start […]

Your company’s livelihood depends on this one thing

Now that you’ve started your Review, you have had some time to assess where you stand in reaching your short-term goals for this year. It is the perfect time to think about what the rest of the year might look like. To start the process, ask these two simple but expansive questions: What did you […]

80% of small business owners DON’T do this. Does your company?

A recent survey of small business owners reflected that an alarming percentage, 80%, do not keep track of their business goals. Perhaps unsurprisingly, then, 77% of them reported that they have not achieved their vision for their company. We are taking August to discuss the goal setting process and how to do it successfully. The […]