Find the latest insights, trends, and topics on B2B and healthcare marketing.
As the collective desire to optimize big data grows, your company is probably facing many decisions, and you’re not alone. Every organization is trying to determine what kind of investment is right for them and how data can make the biggest impact on their goals. One of the most important questions to ask before moving […]
On Wednesday, we raised an important question about big data. While analytics prove that everyone is talking about the topic, how many truly understand what it means? At this point, companies clamoring to make sure they’re prepared for the future might be concerned about whether or not their data is “big” enough. Many are ready […]
Last week, we introduced our latest blog theme: data optimization. This topic is front and center right now, and everyone ‘s talking about it. However, that doesn’t mean people understand how big data is really defined. With countless definitions floating around, and many of them complex and confusing, it’s hard for companies to know exactly what […]
How do you feel about big data? In 2013, that became the question of the hour. Big data technologies have been in place for quite some time, but they didn’t become part of mainstream knowledge until recently. While data and metadata from social networks and internet behaviors have been collected for at least ten years, […]
Strong internal brands complement and leverage the power of their companies’ corporate brands. In many ways, they are employee manifestations of external branding. They set expectations for how employees should represent the company and how customers should be treated. They help employees commit to business and mission, because the value associated with their place of […]
For anything to thrive and grow, it must be nurtured. Believe it or not, this applies just as much to your internal brand as it does to your houseplant. To keep employees engaged and encourage them to consistently express brand promise to customers, make plans to sustain internal branding over the long term. Wondering how […]
Companies typically view the benefits of employment branding to be talent acquisition and recruitment, but they run much deeper. The ultimate goals are increased revenues and profit margins. Your employment brand faces both outward to prospective hires and inward to current employees. However tempting it may be to focus your time and money on acquisition, […]
Putting effort into your employment brand reaps great rewards for your company. It impacts your bottom line and gives customers a consistent brand experience. Luckily, when it comes to talent acquisition, employment branding makes you stand out from competition. You’ll become what every company wants to be — the top choice for top talent. Time […]
On Monday, we discussed how strong employment branding leads to talent. It’s pretty straightforward, but today we’re taking it a step further. The benefits of fortifying your employment brand go far beyond recruitment and retention – straight to the bottom line. Three ways a strong employment brand directly impacts your company: 1. Increased revenues and […]
Strong internal branding usually leads to another crucial piece of business success: a strong employment brand. While the two are similar, they have to be nurtured in separate ways. At their core, however, they have something important in common — employee empowerment. If you’re not sure how your company’s employment brand is doing, understanding the […]
