Find the latest insights, trends, and topics on B2B and healthcare marketing.
Harvard Business Review recently reported that happy employees have, on average, 31 percent higher productivity, 37 percent higher sales results and 3 times higher creativity than unhappy employees. It’s statistics like these that inspire us to take culture seriously at Movéo. We believe that fostering the happiness of our employees and building a great environment […]
Does your 2016 marketing budget include room for investment in new technologies? It probably should—marketing tech changes quickly and has a major impact on your work. But simply investing in the latest innovations isn’t enough to keep your organization competitive. To succeed, you need to be able to integrate new technology into your existing strategy […]
For those of you who lead the marketing department at your organization, January is a perfect time to check in with direct reports. As the year begins, solicit feedback. Ask your team members about the marketing operations in which they feel secure, and those they feel could use improvement in the year ahead. Here are […]
Ongoing professional development is a critical area in which to invest for the long-term success of your organization and your team. The beginning of a new year is an ideal time to consider where your team might need to grow their marketing knowledge in the coming year. Of all the areas in which your team […]
Happy New Year! As the celebrations die down and you return to work, it’s time to focus on your top priorities for your marketing department in 2016. From entering the new year with a sense of purpose to making sure your team is prepared for new marketing opportunities, there are plenty of ways to brush […]
It’s that time of the year again! Everyone’s talking about their plans for the new year, resolving to commit to a new habit or make a change for the better. Don’t stop with your personal development goals — set some New Year’s resolutions for your marketing. In 2016, commit to: Be more data-driven Without data, […]
Last week, we shared some marketing opportunities on the horizon — but 2016 will also be a time of marketing challenges. Could it be that for every new content form or channel that is opening to marketers, an old one is falling in relevance or utility? Join us as we take a look at some […]
As 2015, draws to a close, it’s time to take a look at what’s shaping up to become the center of marketing conversations in 2016. While only time will tell what will become the next industry buzzwords and tools of choice over the coming year, here are a few concepts we’re intrigued by: Micro-moments Google’s […]
Earlier this year, we spent a month focused on the importance of organizational purpose, and that conversation is as relevant as ever as we move into 2016. Why is purpose important? For one thing, it’s the right thing to do. Your organization has an impact on the world through its actions, from advocacy efforts to […]
At Movéo, our blog is one of our chief ways of sharing our knowledge and connecting with you, our readers. As the year draws to a close, we wanted to take a look back at some of our favorite posts from the year. From Mad Men to today: how purpose has changed in marketing How […]
