Find the latest insights, trends, and topics on B2B and healthcare marketing.


How to cut through the data noise

“Big Data” is often hailed as the new competitive advantage in marketing, but what happens when marketing data simply becomes too big to analyze in any meaningful manner? Professor Patrick Wolfe, executive director of the University College of London’s Big Data Institute, claims that the rate at which data is being accumulated “is rapidly outpacing […]

data mistakes

Data mistakes, part 2: Analysis problems

Unfortunately, data mistakes don’t stop at the collection stage. It’s all too common to see marketers misunderstand perfectly clean data by employing sloppy analysis practices. If you’re worried whether your data analysis is lacking, here are a few common culprits that may be leading you down the wrong path—and how to correct course. Analyzing with […]

data collection

Data mistakes, part 1: Collection issues

In the rush to collect data and modify marketing campaigns, marketers can lose sight of what quality collection really looks like. To draw useful insights from your data, you need to collect clean, useful information, not just vacuum up every imaginable data point and try to glean meaning from them. But how do you ensure […]

lead generation

Lead generation best practices — and what not to do

Last week, Movéo digital media supervisor Erik Gebhardt and engagement manager Bari Scheinbach gave the rest of the team some critical insights on lead generation best practices — or rather, what to avoid in order to run a great campaign. Let’s take a look at those insights. How lead generation is like dating Good marketers […]

healthcare marketing practices

Healthcare marketing: 5 best practices

As we come to the end of June, it’s time to take a look back at our healthcare marketing series and review the most important lessons. From crafting a strategic plan to analyzing the data you collect and using it to optimize your campaigns, here are five best practices for healthcare marketing. 1. Use the […]

healthcare marketing

12 questions to ask about your healthcare marketing

As you craft a strategic plan for your healthcare marketing, asking the right questions and modifying any trouble areas can strengthen your approach. Have you asked yourself or your team these twelve questions about your strategic plan, targeting and use of data to improve your campaigns? Strategic plan 1. Has your strategic plan clearly and […]

healthcare marketing

Three examples of healthcare marketing success

As we continue to look at the elements of successful healthcare marketing campaigns, it’s time to examine a few real-world examples. Each of these campaigns has something to teach about the best ways to reach and move your audience as you craft your next healthcare campaign. Take a look: Dana-Farber/Brigham and Women’s Cancer Center: You […]