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On Wednesday, we introduced what we think is the best way to reach 21st century customers, the new sales team. Like many marketers, you might be wondering whether marketing and sales are a natural fit. Digital age or not, some companies have sales and marketing so deeply divided that a fusion of the two just […]
Marketers and salespeople all agree that the 21st century consumer has changed rapidly in recent years. The digital revolution has changed the game. The basic steps of selling a product or service remain the same – obtain lead, nurture lead, close deal and increase bottom line, but the path to get there is completely different. […]
After a whole month of diving into best practice for each social channel, how are you feeling? Hopefully, you are equipped to tweet, pin, like and share your company to social success. Every marketer has to keep up with the social arena, but it can be challenging to stay on top of tools that constantly […]
Not unlike last week’s post on LinkedIn, groups are important on Pinterest – especially when it comes to business accounts. Joining popular group boards will be your biggest avenue to getting your company’s name out there and engaging potential leads. Pinning, at first thought, seems like it could be somewhat aimless, but it doesn’t have […]
As a B2B marketer, you might not consider Pinterest your go-to social medium. But take it from us, Pinterest is a surprisingly effective way to gain leads. Collect followers, gain traction by engaging them visually, and get them to your subscription page. Here’s how: Post quality content This starts it all. Without quality content, you have […]
Today’s guest post comes to you from Angela Costanzi, Vice President of Creative Services at Movéo. From recipes and weddings to fashion and dream destinations, Pinterest makes it easy to find, organize and access areas of interest. The personalized media platform has become one of the fastest-growing social networks online. While the site is used […]
When it comes to advertising, LinkedIn is the B2B marketer’s perfect match. Unlike other types of online advertising, LinkedIn allows marketers to reach individuals within a specific professional network, no matter how complex. Given the highly technical, niche nature of many B2B companies, it’s reassuring to know that advertising dollars have the potential to directly […]
Many people assume LinkedIn is different than other social networks, and in some ways, it is. It’s geared toward building professional relationships and industry connections. But some rules apply to everything. Just as we said last week for Twitter, it is important to engage in conversations rather than solely promote yourself. The importance of conversation […]
To continue our month-long exploration of maximizing social platforms, this week is dedicated to LinkedIn. Because this network didn’t make a quick rise to the top like Pinterest and isn’t a place to share every detail of life like Facebook, some people overlook its potential. We are here to attest to the many ways that […]
It’s Twitter week on the blog, and we already talked about focusing on engagement. Some Twitter users might feel that’s easier said than done. Today’s post holds the key to increasing engagement by allowing you to understand exactly when to tweet to engage your specific followers. It almost sounds too good to be true. Enter […]
