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In a recent Adweek article, Bob Greenberg held forth on the ideal agency structure for the electronic age. Not surprisingly, the model he favors is the same one adopted by his own firm, R/GA. Their “integrated structure,” he writes, “combines nine departmental disciplines: planning, analytics, media, interaction design, visual design, copywriting, technology, account management and […]
During an economic downturn, there is a great opportunity for a company to gain exposure. For one, their competitors may be spending less, which opens the door for increased market share. And because advertising budgets often take a hit, in some situations it may be cheaper to advertise as agencies and ad mediums are looking […]
In a down economy email marketing can be both a B2B marketers friend and enemy. As cuts are being made across the board and marketers look for ways to increase sales they must not lose sight of the fact that while price and with that selling, is important, value, or the perception of, is equally […]
Technology giants Google and Microsoft have entered into the online healthcare biz with the launches of Microsoft HealthVault and Google Health. Both platforms allow anyone to create a free account, which they can update with personal medical information and family health history. Secured settings allow the user to keep their personal information public or private, […]
Search engine marketing for a business-to-business company is different than for a business-to-consumer company. In short, there’s more research involved with the user before a buying decision is made. In most instances, B2B purchases are very substantial in cost and can even involve a contract for a decided amount of time. In addition to this, […]
Ever wonder who the top 100 brands in the world are? We’ve all heard about how Coca-Cola is the top brand world wide, but which brands are in their company and how do they rank online? Here’s a list of the top 100 global brands in 2008, according to Interbrand; and the top 100 global […]
Two metrics that help define your brand effectiveness online are direct traffic and brand-related searches. Direct traffic refers to users that typed your domain name into their URL bar, taking them directly to your site. This can be a telling statistic because it means that the user is aware of you. There was no search […]
Not happy with the results of your house list email marketing campaigns? The problem might not be with your content but instead with your list. Many of you probably spend time analyzing email metrics like opens, clicks, conversions, unsubscribes etc. but what about inactivity? What about those subscribers who do nothing? The disengaged, bored and […]
Major search engines allow "negative matching," giving advertisers the ability toserve keywords only to the eyeballs you want seeing them. This abilityallows for the best qualified traffic possible. The search campaign's adswill not be shown for searches that are not relevant, therefore there willbe fewer click-throughs that do not convert to sales. Secondly, the overallclick-through […]
As the Internet evolves it takes many industries along for the ride. One such industry is healthcare. Way back in the old days, more popularly known as the ‘90’s, healthcare customers would rely on word-of-mouth references and telephone books to find a family doctor. But oh how the times have changed. Nowadays, the Internet has […]
