Author archives: Movéo Team

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The science of the emotional brand

Scientific Evidence that B2B Customers Want, Need Brands We have been arguing for years that brands matter in the B2B world while showing data to support this assertion. Of course we like the irony of using science and facts and dollars to say that art and emotion and brands are the things […]

Is your Dashboard getting in the way of your Objectives?

Imagine you’re driving from Chicago to St. Louis to meet an old friend for dinner.  To effectively calculate whether you’re on target to meet your stated objective (arriving in St. Louis by 5:00pm), the only instruments you would need are your car’s clock, its speedometer and the gas gauge.  By monitoring these devices, you could […]

Get Universal Search Appeal

Universal search promises to bring exposure to content once relegated to limited audiences and savvy surfers.  Universal search requires businesses to adjust their approach to search engine optimization. Businesses looking to optimize for universal search need to broaden their content horizons and look beyond optimization of just their website content. Anyone who knows anything about […]

Microsoft – the Underdog on the Web?

At Microsoft’s MIX conference Steve Ballmer, the Microsoft CEO, really let the questions fly, and handled himself the way one would expect the CEO of Microsoft, with audible playfulness, jokes, and a little dancing.  However, the crowd wasn’t all drinking the cool-aid. Former Apple Evangelical turned info product salesman Guy Kawasaki, blogger Rafael Rivera were […]

Why do Super Bowl Advertisers Pay to Entertain?

Like most advertising professionals, I enjoy watching the Super Bowl as much for the commercials as for the game itself. The next day, I always enjoy scouring the internet for the various reviews of :30 spots that ran during the big game — to see which are being considered true examples of great advertising, and […]

CMO: Chief Marketing Officer or Complexity Management Officer

At the iMedia Brand Summit earlier this month, Wenda Harris Millard (formerly Chief Sales Officer at Yahoo! and Executive Vice President of DoubleClick) addressed an audience of senior level marketing executives with her presentation titled "How Did We Get Here?"  Currently serving as President, Media for Martha Stewart Living Omnimedia, Ms. Millard presented a perspective […]

Browser experience design

User experience design, AKA UX design is hot topic in web design and rightly so, but I want to take moment to blog a bit about an unsung area that is often overlooked and misunderstood yet critical to UX design–browser experience design. For years web developers and web producers have been including browser support requirements […]