grow_

Learn about achieving sustainable growth and more…

Is your Dashboard getting in the way of your Objectives?

Imagine you’re driving from Chicago to St. Louis to meet an old friend for dinner.  To effectively calculate whether you’re on target to meet your stated objective (arriving in St. Louis by 5:00pm), the only instruments you would need are your car’s clock, its speedometer and the gas gauge.  By monitoring these devices, you could […]

Google Search Income Flat-lines after 25% growth in Q4 ‘07

Data from ComScore released to Wall Street analysts indicates that Google’s paid clicks in February rose only 3% compared with the same month a year earlier. Paid Search is Google’s Primary revenue source, when search users click on a sponsored-search result, generating revenue from the company’s advertising customers. So what does this mean for Paid […]

Get Universal Search Appeal

Universal search promises to bring exposure to content once relegated to limited audiences and savvy surfers.  Universal search requires businesses to adjust their approach to search engine optimization. Businesses looking to optimize for universal search need to broaden their content horizons and look beyond optimization of just their website content. Anyone who knows anything about […]

Microsoft – the Underdog on the Web?

At Microsoft’s MIX conference Steve Ballmer, the Microsoft CEO, really let the questions fly, and handled himself the way one would expect the CEO of Microsoft, with audible playfulness, jokes, and a little dancing.  However, the crowd wasn’t all drinking the cool-aid. Former Apple Evangelical turned info product salesman Guy Kawasaki, blogger Rafael Rivera were […]

Why do Super Bowl Advertisers Pay to Entertain?

Like most advertising professionals, I enjoy watching the Super Bowl as much for the commercials as for the game itself. The next day, I always enjoy scouring the internet for the various reviews of :30 spots that ran during the big game — to see which are being considered true examples of great advertising, and […]

Brand Lessons From “Juno”

At my wife’s coaxing, I finally saw “Juno” the other day (for those living under a rock, it’s a coming-of-age film about a teenager’s unplanned pregnancy). I found myself liking the movie, mainly due to the whip smart dialog of screenwriter Diablo Cody. In fact I started thinking that every character in the movie, and […]

Looking to buy or just browsing?

For some time now Yahoo! has been working on an "Intent-Driven Search Engine" called Yahoo! Mindset . The slant, if you will, is this engine allows you to sort search results for your query based on whether you’re shopping or just researching. The idea being that if you’re out there researching a topic, you would […]

CMO: Chief Marketing Officer or Complexity Management Officer

At the iMedia Brand Summit earlier this month, Wenda Harris Millard (formerly Chief Sales Officer at Yahoo! and Executive Vice President of DoubleClick) addressed an audience of senior level marketing executives with her presentation titled "How Did We Get Here?"  Currently serving as President, Media for Martha Stewart Living Omnimedia, Ms. Millard presented a perspective […]

Page 85 of 86« First...102030...8283848586