Find the latest insights, trends, and topics on B2B and healthcare marketing.
Last week, Movéo’s director of data and insights, Jiani Zhang shared her expertise on the topic with the team at one of our biweekly CRAVE sessions. Today, we’re bringing you highlights from her talk. As your organization and your new marketing firm work together to create a strategic plan, one of the best tools you […]
As we discussed last week, the beginning of a new marketing partnership is all about goal-setting. During this process, your organization and your partner firm will have to discuss each other’s expectations. This is the best time to make sure you are on the same page about critical areas of your work together. At the […]
When beginning a new marketing partnership, you’ll discuss with your partner firm what you’re looking to achieve, both in the short and long term. Being able to clearly articulate your goals, no matter how lofty or far-off they may seem, is essential for the firm to get a sense of your priorities, where they can […]
Your first quarter working with a new marketing firm is a critical time of collaboration. It’s the time when you get to shape what your working relationship will look like on the day-to-day level. In that process, each team has important roles to play in the following areas. But to ensure that you start your […]
If you’re looking to work with a new marketing partner, it’s important to prepare so you can start the partnership off right. A partner firm will need a fair amount of information about your goals, strategy, past successes and failures and more in order to craft a plan that will benefit your organization. Make sure […]
In a recent Crave session at Movéo, Vice President of Creative Technology Dave Cannon spoke about the power of marketing automation software. Marketing automation tools allow marketers to build relationships with customers and potential customers by streamlining time-consuming marketing tasks into an efficient system. Any worthwhile marketing automation program will also integrate with customer relationship […]
When searching for a new marketing partner, your organization will find a wide variety of firms ready to offer their services. Do you know what you’re looking for in a marketing partner? Read on to learn how to separate the firms that can offer you what you need from those that won’t be a good […]
A marketing partnership can be an excellent investment, especially if it’s started at the right time and set up for success. Hiring a marketing partner gives you access to marketing experts so that you can focus on your own area of expertise. In order to start a marketing partnership off on the best possible foundation, […]
This blog is a guest post by Erik Gebhardt, digital media supervisor at Movéo. In February, Formstack conducted a survey of U.S. senior-level marketers asking them what their biggest challenges are in 2016. One key finding is that 54 percent identified obtaining better quality leads to be their primary goal. More specifically, 67 percent of […]
An effective lead generation campaign is one that quantifiably drives top-quality prospects to the sales team, giving them the platform they need to generate the most sales possible and drive new revenue. But to understand your marketing’s true impact on generative revenue, you need to track the right data across both your department and the […]
