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Now that you have a strategic marketing plan to work from, it’s time to ensure that it is feasible to carry out and will be effective in raising your organization’s profile and communicating your key messages. If you’re working with a marketing partner, talk through your strategic plan with them to understand how best to […]
No matter what your marketing firm is doing or how effective they are, there are certain circumstances that can impact the success of your marketing campaigns. Today, we’re taking a look at some of the main roadblocks that keep marketing from achieving its full potential and what you can do about each, particularly if you […]
Recently, we brought you a recap of a CRAVE session about benchmarks and analytics by Movéo’s director of data and insights Jiani Zhang. In a followup session, she presented an in-depth look at the power of A/B testing. Here are some of the key takeaways: Types of A/B testing There are two forms of A/B […]
After a strategy is devised and implemented, your organization must find balance between the essentials of that plan and the need to be responsive to shifting business conditions. When this balance is achieved, your marketing team can address changes in your operating climate without deviating from the core goals and approach you’ve established. As you […]
A strategic plan should be the foundation of your marketing, but it needs to be translated into actionable tactics in order to generate success. Making the jump from plans to actions can be easier said than done, but a strong marketing partner can work with your organization to create a strategic plan and convert that […]
Last week, Movéo’s director of data and insights, Jiani Zhang shared her expertise on the topic with the team at one of our biweekly CRAVE sessions. Today, we’re bringing you highlights from her talk. As your organization and your new marketing firm work together to create a strategic plan, one of the best tools you […]
As we discussed last week, the beginning of a new marketing partnership is all about goal-setting. During this process, your organization and your partner firm will have to discuss each other’s expectations. This is the best time to make sure you are on the same page about critical areas of your work together. At the […]
When beginning a new marketing partnership, you’ll discuss with your partner firm what you’re looking to achieve, both in the short and long term. Being able to clearly articulate your goals, no matter how lofty or far-off they may seem, is essential for the firm to get a sense of your priorities, where they can […]
Your first quarter working with a new marketing firm is a critical time of collaboration. It’s the time when you get to shape what your working relationship will look like on the day-to-day level. In that process, each team has important roles to play in the following areas. But to ensure that you start your […]
If you’re looking to work with a new marketing partner, it’s important to prepare so you can start the partnership off right. A partner firm will need a fair amount of information about your goals, strategy, past successes and failures and more in order to craft a plan that will benefit your organization. Make sure […]
