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In a recent Crave session at Movéo, Vice President of Creative Technology Dave Cannon spoke about the power of marketing automation software. Marketing automation tools allow marketers to build relationships with customers and potential customers by streamlining time-consuming marketing tasks into an efficient system. Any worthwhile marketing automation program will also integrate with customer relationship […]
When searching for a new marketing partner, your organization will find a wide variety of firms ready to offer their services. Do you know what you’re looking for in a marketing partner? Read on to learn how to separate the firms that can offer you what you need from those that won’t be a good […]
A marketing partnership can be an excellent investment, especially if it’s started at the right time and set up for success. Hiring a marketing partner gives you access to marketing experts so that you can focus on your own area of expertise. In order to start a marketing partnership off on the best possible foundation, […]
This blog is a guest post by Erik Gebhardt, digital media supervisor at Movéo. In February, Formstack conducted a survey of U.S. senior-level marketers asking them what their biggest challenges are in 2016. One key finding is that 54 percent identified obtaining better quality leads to be their primary goal. More specifically, 67 percent of […]
An effective lead generation campaign is one that quantifiably drives top-quality prospects to the sales team, giving them the platform they need to generate the most sales possible and drive new revenue. But to understand your marketing’s true impact on generative revenue, you need to track the right data across both your department and the […]
Are your lead generation efforts falling behind your goals? Lead generation campaigns can struggle due to a range of issues, with results including the collection of too few leads, collecting unqualified leads and passing along insufficiently nurtured leads to sales. If your current campaign isn’t delivering, try the following approaches to get back on track. […]
For a demand generation effort to be successful, you need to first convince your prospects that they need your company’s products or services and second that your firm is best fit to provide them. It’s a two-step process. Start this process by successfully identifying and targeting the actual pain your audience feels. You marketing communications […]
Frequently, Movéo experts share their expertise with the team with a short presentation on a timely marketing topic over lunch. Last week, John Reynolds, Director of Consulting and Engagement at Movéo, spoke on designing for behavior change. We’d like to share his insights with you as well. Behavioral design The concept of behavioral design — […]
Movéo is proud to once again be partnering with the Mulliganeers, a non-profit organization dedicated to raising funds for children and families in need. After about five years of working to support the Mulliganeers in a variety of ways, Movéo recently helped the group rebuild their website from the ground up. The new website, built […]
As with any marketing campaign, a demand generation effort requires regular attention to optimizing its performance in order to generate the best possible results. You already know that Movéo recommends that every key marketing decision be informed by data. But how do we take our best practices and apply them within a demand generation campaign? […]
