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Increased access to data has caused mammoth shifts in the past several years, and one key change relates to customer relationship management (CRM). Today, data rules CRM with the power to impact every touchpoint. Relationships managed without an eye on hard numbers and analytics lack the relevance and effectiveness that a data-driven approach provides. Data […]
Have you ever wondered if all the buzz about data and big data is necessary? You’re not alone. We’ve noticed that “big data” has appeared on more than one list of overused marketing buzzwords lately. Our answer? Yes, increased access to data, big or not, offers endless opportunity to marketers, but it’s time to stop […]
Data and insights have become a regular theme of Get There blog posts, because analytics are changing the face of marketing. The blog focused on data in February, but this month, we’re revisiting the topic to discuss research and your customers. The staggering breadth of customer insights now available to marketers requires everyone to take […]
The social media landscape has seen significant changes this year, and it’s challenging for marketing professionals to keep up. Luckily, the internet offers a wealth of marketing blogs to help all of us stay up-to-date on current trends and best practices. Today, we’re sharing some of our 2014 favorites from around the web, with an […]
The end of the month is approaching, and as usual, we’d like to share a few of our favorite posts from around the web. After spending this month discussing best practices in the current social media landscape–specifically for B2B–we want to highlight some companies who are doing an exceptional job with their social communities. 1. […]
The need for visual content only continues to increase in marketing, as we’ve said many times before. Sometimes technical B2B companies fear that their visual content won’t be as engaging on social channels as the content of consumer-facing brands, but that isn’t necessarily the case. Visual content is just as useful to B2B marketers and […]
How do you feel about marketing automation? For some, this is a polarizing topic, especially when it comes to social media. While many feel strongly that social posts should be sent with in-the-moment authenticity, others believe that automation ensures consistent posting and is worth considering. Companies against automation tend to be focused on human-to-human connection […]
Data, metrics and analytics continue to be a hot topic for marketers in 2014, and that won’t change anytime soon. Everyone knows that optimizing data is key to successful marketing campaigns. The challenge, however, is understanding exactly what data is necessary for your company and how to utilize it in decision-making. Despite the new tools […]
Thought leadership is a critical piece of the content marketing puzzle, and when leveraged correctly, it works particularly well in specialized B2B markets. In many ways, LinkedIn has emerged as the ideal platform to demonstrate thought leadership and gain influence. It’s a one-stop shop where leaders can promote their writing, be recognized for their knowledge […]
In light of Facebook’s new pay-for-play requirements, LinkedIn is becoming more popular than ever. It’s being heralded for its perks and its stance as an ideal platform for thought leadership. Many B2B marketers have been committed to the channel for quite some time, so this will come as no surprise to them. LinkedIn’s professional demeanor […]
