The Most Cost-Effective Market Research That’s Right Under Your Nose: The Employee Survey

employeesurvey

This is a guest post from Kevin Randall, Movéo’s Vice President of Strategy and Planning This month, we’ve been discussing how B2B marketers can collect market data, including from primary market research studies, in an affordable, easy and useful way. One of the most inexpensive, yet invaluable (but usually overlooked) market studies a company can conduct is an employee survey. No, this is not an HR survey about job benefits, company outings, or rating your boss or peers. Instead we’re…

Do We Really Need All That Data?

Numbers | Get There by Movéo

Have you ever wondered if all the buzz about data and big data is necessary? You’re not alone. We’ve noticed that “big data” has appeared on more than one list of overused marketing buzzwords lately. Our answer? Yes, increased access to data, big or not, offers endless opportunity to marketers, but it’s time to stop talking circles around it and start adopting strategies for optimization. In the end, it’s not the data that makes the impact It’s what your company…

Give Your Company Great Culture

Movéo Employees | Get There by Movéo

Though we’ve focused largely on outside-the-box professional development ideas in our series in investing within this month, internal investment doesn’t begin and end there. Developing a positive, enriching company culture is another key piece of the puzzle. Company culture is defined by intangibles, and employee perks are one contributing factor. There are a variety of ways to offer benefits, and some of them are more unconventional than others. Health insurance and retirement funds are expected, but fun perks have become…

Engaging B2B Prospects Throughout the Buying Cycle

Hit the Target | Get There by Movéo

Today, we begin our series on engagement by discussing one of the most important groups: your target. Engaging prospects is an art that’s been long explored by marketers, though it’s changed a lot in recent years thanks to the internet and social media. While it might be easier to engage leads at some points in the cycle with those tools, at other times it seems nearly impossible to break through the chatter. In B2B marketing, the process of engaging targets…

Employee Spotlight Featuring Kevin Randall

Kevin Randall | Get There by Movéo

Great organizations understand the power of their people. Building and reinforcing the brand internally inspires employees to deliver the brand promise to customers at every turn. These advocates help move your organization closer to its vision. When employees are bolstered internally, their expertise often extends itself outside the company, even beyond its customer base. Movéo’s own Kevin Randall, Vice President of Strategy & Planning, is a perfect example. His thinking has been published by The New York Times, The Atlantic,…

Goodbye ROI, Hello IOG

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Today’s guest post comes to you from Bob Murphy, Managing Partner at Movéo.  In 1992, Peter Danaher and Roland T. Rust published a paper in the European Journal of Operational Research titled, “Determining the optimal return on investment for an advertising campaign.” They began with a point of view – “…advertising is an investment, and [we] propose a simple formula for calculating the level of media spending which maximizes the return on investment.” That same year Gary Lilien and Philip Kotler…

Victory is sweetest this way

Share in Celebration & Teamwork | Get There by Movéo

Though it is only the end of August, suddenly the end of the year is in sight. It might be a bit too early to celebrate your long-term goals, but it is certainly not too early to enjoy the progress you’ve made. One of the best parts of the goal setting process is the enormous sense of gratification that comes along with accomplishment. You have probably had a few victories this year already, or perhaps you are closer to reaching…

What gets measured gets done

Measurements | Get There by Movéo

Today we are talking about a part of goal realization that seems obvious, but is one of the most difficult to master: accountability. Company goal sharing often happens in January, with the rest of the year spent hoping that people are doing their part to contribute. Usually, workloads increase, while unexpected projects creep in and dominate communication channels — goals are rarely discussed again until the next year. We are asking you to take a pledge today that will help…