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It wasn’t so long ago that car manufacturers were some of the only companies experimenting with video on the web. It made perfect sense for them. Re-cut and re-purpose existing tv footage to bring pulse-pounding motion online. Any expense that came as a result of editing or programming was justified because of the product’s high-ticket […]
A new eMarketer report predicts that U.S. marketers will spend $40 million in 2008 to advertise to a business audience via online social networks like LinkedIn and Facebook. With LinkedIn being an online network of experienced professionals, this pairing makes sense – I get it. But Facebook? Now, for me, that’s a stretch considering their […]
Do a search on “learn Google AdWords” and the word “secret” is likely to appear in at least a few of the ads you see displayed. Then the advertiser will tell you how fast and easy their system is to teach you how to do it. If it looks too good to be true, it […]
Whenever I hear someone who is new to writing AdWords ad copy they inevitably mention great “tricks” they learned from whatever “guru’s” course they took. The first one to always come up is dynamic keyword insertion. Here is what dynamic keyword insertion is physically: {keyword:alternate text} So you search for “local laundry service” And see […]
By now you’ve probably gotten a gander at Microsoft’s newest marketing ploy: a 90-second commercial featuring Jerry Seinfeld and Bill Gates. But just in case you haven’t, here’s what you need to know: Seinfeld runs into Gates in a discount shoe retailer at a shopping mall. Seinfeldian silliness ensues. No mention of Microsoft is made […]
Currently the portion of the advertising budget being spent on search marketing has been increasing much faster than other advertising forms, and for many businesses it is difficult to gauge what percentage of their media spend should be allocated to search. From 2006 to 2007 ad spend on Search advertising increaded by almost 19% according […]
With MSN still loosing search market share, and the failed Yahoo bid, you would think that Google would have written them off as competition and figured the software giant would, well… …stick to software. It seems like Google has other plans than to quietly back away from possible confrontation with Microsoft. The […]
There is no arguing the fact that social networking is here to stay. If you’re like me you subscribe to multiple networks, some, like Facebook for your personal interests and others ,like LinkedIn, for your professional interests. The problem for many of us, besides finding time to actively manage our social universe, is finding ways […]
For Sale: Baseball team. Has not won a World Series in 100 years.Ballpark is second oldest in the major leagues and is falling apart. Parking around stadium is horrendous. Sixteen pennants won, 0 since 1945. Asking price: $1 billion. You guessed it, I’m referring to the Chicago Cubs who are currently being sold by Sam […]
Getting a new creative assignment can be really exciting. Any idea can be considered and you begin to see the potential of the project. And brainstorming is my favorite part of the job. Sharing ideas and developing something great as a team is why I love being in the creative group. But there is also, […]
