Google Analytics Is Key to Understanding Customers

Google Analytics | Get There by Movéo

When it comes to understanding customers, data analysis is key. To take those insights a step further and truly impact marketing strategy, data optimization is required. That can be challenging, but given today’s breadth of data analysis tools, it doesn’t have to be. Whether you’re a large enterprise or a small company, there’s a way to improve marketing through data and analytics. The old adage “actions speak louder than words” certainly applies to B2B customers, and one of the best…

Introducing The New Marketing Value Chain

threeprongs

As we wrote on Monday, The Old Marketing Value Chain is constrained by its reliance on “rules and tools.” The Old Chain had no ability to change with shifting marketing conditions. It also failed to account for dynamic marketing tools. A business using the Old Marketing Value Chain could find their competitors passing them by through the application of new insights and strategies. The New Marketing Value Chain is an approach that works for marketers at companies of every size….

How to Fight the New B2B Sales Cycle and Win

End of Sales Cycle | Get There by Movéo

This month, we’re focusing largely on research from a company’s point of view, but data has also impacted the B2B sales cycle from the customer’s point of view. Demand Gen Report recently released a study, “The 2014 B2B Buyer Landscape,” that confirms the increasingly complex nature of the B2B buying cycle. In fact, they report that 58 percent of B2B buyers spent more time researching purchases this year than last. That statistic serves as a call for companies–and their marketing…

The Secret to B2B Buyer Personas

Customer Sketch | Get There by Movéo

If you’ve spent any time working in B2B marketing, chances are you’re familiar with buyer personas. They’re an old tool, but just because they’ve been around for a while doesn’t mean they’re out of date. In fact, buyer personas today are more relevant and powerful than ever, because increased access to customer data allows us to develop ever clearer images of our customers’ wants and needs. While many companies include buyer personas in their initial strategy development, not many “put…

How Data Relates to the B2B Buying Cycle

Winding Road | Get There by Movéo

As we’ve said before, the digital age has transformed the B2B sales funnel to a point that some consider to be barely recognizable. Today’s customers  research products thoroughly before even speaking to a member of the sales team, leading themselves through a process of questioning and discovery that often falls outside the seller’s realm of influence. Thanks to the internet, the three-stage sales funnel of the past has become a twisting path that leaves marketers unsure of when prospects need…

The Secret to Powerful Marketing is Measuring Engagement

Puzzle | Get There by Movéo

Access to massive amounts of data is something that’s relatively new to the marketing landscape, and it’s left some marketers panicking. It’s easy to get caught up in the conversation about data optimization and overlook the action needed to truly push your company toward using analytics to their greatest advantage. At Movéo, we’ve taken steps to make room for data’s big impact. We’ve created a Data & Insights group that is staffed by talented data specialists, and we’ve shifted our…

Where Data Meets CRM

CRM | Get There by Movéo

Increased access to data has caused mammoth shifts in the past several years, and one key change relates to customer relationship management (CRM). Today, data rules CRM with the power to impact every touchpoint. Relationships managed without an eye on hard numbers and analytics lack the relevance and effectiveness that a data-driven approach provides. Data analysis empowers organizations to improve customer retention and long-term loyalty by helping companies to better tailor their offering and marketing approach to their customers’ specific…

Do We Really Need All That Data?

Numbers | Get There by Movéo

Have you ever wondered if all the buzz about data and big data is necessary? You’re not alone. We’ve noticed that “big data” has appeared on more than one list of overused marketing buzzwords lately. Our answer? Yes, increased access to data, big or not, offers endless opportunity to marketers, but it’s time to stop talking circles around it and start adopting strategies for optimization. In the end, it’s not the data that makes the impact It’s what your company…

Data is the Name of the Game

Data | Get There by Movéo

Data and insights have become a regular theme of Get There blog posts, because analytics are changing the face of marketing. The blog focused on data in February, but this month, we’re revisiting the topic to discuss research and your customers. The staggering breadth of customer insights now available to marketers requires everyone to take stock of what’s available and decide which new approaches are right for their company. Unfortunately, this can be quite a challenge. While it’s daunting to…

The Best Social Media Posts of 2014

Social Media | Get There by Movéo

The social media landscape has seen significant changes this year, and it’s challenging for marketing professionals to keep up. Luckily, the internet offers a wealth of marketing blogs to help all of us stay up-to-date on current trends and best practices. Today, we’re sharing some of our 2014 favorites from around the web, with an emphasis on how social media impacts other facets of your marketing strategy.   Social Media and Content Marketing 9 Best Social Media and Content Marketing…