Do We Really Need All That Data?

Numbers | Get There by Movéo

Have you ever wondered if all the buzz about data and big data is necessary? You’re not alone. We’ve noticed that “big data” has appeared on more than one list of overused marketing buzzwords lately. Our answer? Yes, increased access to data, big or not, offers endless opportunity to marketers, but it’s time to stop talking circles around it and start adopting strategies for optimization. In the end, it’s not the data that makes the impact It’s what your company…

Data is the Name of the Game

Data | Get There by Movéo

Data and insights have become a regular theme of Get There blog posts, because analytics are changing the face of marketing. The blog focused on data in February, but this month, we’re revisiting the topic to discuss research and your customers. The staggering breadth of customer insights now available to marketers requires everyone to take stock of what’s available and decide which new approaches are right for their company. Unfortunately, this can be quite a challenge. While it’s daunting to…

The Best Social Media Posts of 2014

Social Media | Get There by Movéo

The social media landscape has seen significant changes this year, and it’s challenging for marketing professionals to keep up. Luckily, the internet offers a wealth of marketing blogs to help all of us stay up-to-date on current trends and best practices. Today, we’re sharing some of our 2014 favorites from around the web, with an emphasis on how social media impacts other facets of your marketing strategy.   Social Media and Content Marketing 9 Best Social Media and Content Marketing…

B2B Social Media: Let’s Get Visual

YouTube | Get There by Movéo

The need for visual content only continues to increase in marketing, as we’ve said many times before. Sometimes technical B2B companies fear that their visual content won’t be as engaging on social channels as the content of consumer-facing brands, but that isn’t necessarily the case. Visual content is just as useful to B2B marketers and their prospects. In fact, sometimes graphics or videos have even greater success in the B2B space, because they help make complex products or companies more…

Four Ways to Use Social Media Automation with an Authentic Brand Voice

Schedule | Get There by Movéo

How do you feel about marketing automation? For some, this is a polarizing topic, especially when it comes to social media. While many feel strongly that social posts should be sent with in-the-moment authenticity, others believe that automation ensures consistent posting and is worth considering. Companies against automation tend to be focused on human-to-human connection and conversation, and they consider pre-scheduling to be a breach of their core values. While that sentiment makes sense, we would argue that the best…

Social Metrics: What Matters in 2014

Social Networks | Get There by Movéo

Data, metrics and analytics continue to be a hot topic for marketers in 2014, and that won’t change anytime soon. Everyone knows that optimizing data is key to successful marketing campaigns. The challenge, however, is understanding exactly what data is necessary for your company and how to utilize it in decision-making. Despite the new tools and reporting capabilities that are increasingly accessible to marketers, some questions still remain: What data is important? What data matters for my company? How do…

How Thought Leaders Shine on LinkedIn

LinkedIn Candy | Get There by Movéo

Thought leadership is a critical piece of the content marketing puzzle, and when leveraged correctly, it works particularly well in specialized B2B markets. In many ways, LinkedIn has emerged as the ideal platform to demonstrate thought leadership and gain influence. It’s a one-stop shop where leaders can promote their writing, be recognized for their knowledge and participate in conversations with followers. They even extend special invitations to LinkedIn Influencers, who are featured prominently as experts in their field. Whether you’re…

Four Ways to Make LinkedIn the Perfect B2B Social Network

LinkedIn | Get There by Movéo

In light of Facebook’s new pay-for-play requirements, LinkedIn is becoming more popular than ever. It’s being heralded for its perks and its stance as an ideal platform for thought leadership. Many B2B marketers have been committed to the channel for quite some time, so this will come as no surprise to them. LinkedIn’s professional demeanor makes it the perfect place for companies to target prospects, highlight products and execute content marketing initiatives in the B2B space. While the benefits of…

Where Twitter and B2B Prospects Meet

Twitter for Business | Get There

The ROI of social media is an ongoing debate between marketers and the C-suite. While most professionals who work in marketing stand firmly by the value of social media, they still occasionally flinch when required to report bottom-line results or recruit continued support for their efforts from executives. After all, social media is ideal for relationship building and influencer outreach–two things not easily measured. The reality is, however, that social media marketing requires time and resources that mandate the support…