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Author archives: Movéo Team

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Moving from Data to Action: A Primer

Marketing data provide a fascinating insight into your business and its reach, but marveling at this information is not enough. To create impact, marketers need to take action. Here are five ways that marketers can take data points and turn them into tangible actions and initiatives: Use data-driven insights to adjust targeting. The information from […]

How to Improve Buyer Personas with Data

Working with data from social media interactions, blog and website leads, today’s marketers can hone in on ever more precise customer targets. Pair these new data-driven strategies with traditional buyer personas to evaluate digital marketing tactics and redirect resources appropriately. There’s no reason to throw out traditional buyer personas – at least not yet. Craft […]

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Analyzing B2B ROI In a Shifting Marketing Landscape

In an increasingly social landscape, sales are generally made as a result of influence and messaging across multiple channels. This can confuse analytics and cause marketers to give up on the goal of creating truly data-driven strategies. Don’t let these challenges discourage your new data-based approach. Instead, learn to determine the value of online marketing […]

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Data Vs. Privacy: The Great Debate

We all know that data analysis can improve our effectiveness as B2B marketers, but it’s important to balance our desire for data with a facet of digital life that’s currently in the spotlight: privacy. Now more than ever, consumers are looking for transparency from the companies they do business with, and privacy protection is a […]

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Understanding the Significance of Your Data

With so much data to process, it can be tempting to view the slightest variation in ROI from one channel or campaign to another as evidence for a total shift in approach. As a smart marketer, you must know when to ignore this impulse. Data is only as valuable as your understanding of it. To […]

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Discerning Patterns in Data: Four Tools that Can Help

Data is nothing without an accompanying analysis. While many companies partner with firms or individual consultants to gain insights into their marketing data, you can learn many things in-house by using free, low-cost and enterprise-level tools. Here are a few of our favorites: Google Analytics Google Analytics is the essential tool for deep insights into […]

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The Importance of Emotion on Social Media For B2B Marketing

B2B marketing can often feel clinical and unemotional. We rely on numbers to drive results, often forgetting that behind every data point is a person. It’s easy to lose sight of what really gets your customers interested and excited about your brand and truly tap into their emotions. It’s also easy to think that data-driven […]

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This Year’s Most Notable Digital Campaigns (So Far)

For B2C businesses, the benefits of digital marketing and social media marketing were quickly clear. In B2B, marketers have embraced certain aspects of digital marketing more quickly than others. In 2014 and going forward, B2B businesses must craft an integrated digital approach to stay competitive. To reach new clients and maintain existing relationships, B2B marketers […]

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Digital Marketing Lessons of 2014

The first three quarters of 2014 brought new insights about the state of digital marketing. A look at some findings from studies of B2B marketers reveal what’s working and what’s not in today’s digital marketing landscape. Consider these insights as you shape a digital marketing strategy to carry your business through the rest of 2014 […]

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Why Data Drives Digital in 2014 and Beyond

Data allows us to both create and measure successful marketing campaigns. It helps drive strategy and optimize effectiveness. Because of this impact, implementing a data-driven approach is important for marketers right now, and will become an absolute necessity in the months ahead. In September, we covered the need to replace the Old Marketing Value Chain […]

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