Learn about achieving sustainable growth and more…
Today, let’s take a step back in time and revisit the days of martini lunches, beehive hairdos, and Lucky Strikes. Picture yourself at an ad agency in 1965, strutting down the hall in a double-breasted, pinstriped suit, going to a meeting with a client. The meeting goes well, but at the end the client leans […]
It’s hard to believe it, but we’re almost done with the first quarter of 2015. It’s incredible how much has changed since the quarter began! From our move to a new office to the great work that our team has done, we’ve been making 2015 the year of bigger and better here at Movéo. Today, […]
By this time, if you’ve been diligently reading our blog, you’ve already learned how to construct, operationalize, and communicate your purpose. But unless your purpose statement is under 140 characters, you’ve still got work to do. Being able to communicate your purpose not only to employees and the outside world but to different audiences on […]
We know that purpose can motivate employees, but what about using it to inspire those who don’t yet work for your business? Not only can purpose be used for retention, but it’s also a powerful tool for recruitment. As we’ve talked about, a strong purpose makes people feel connected to your business operation and make […]
Making an impact is essential to the health of your business. As we discussed in Friday’s blog, research has found that employees who feel that their work serves a greater purpose are more engaged, less stressed and report higher job satisfaction. Combine these findings with the recent University of Warwick study that found that happy […]
Now that you have an action plan for implementing your business purpose, it’s time to communicate that purpose to others within your organization. In the focus on external marketing, many businesses forget the importance of strong internal communications. An internal emphasis on your purpose has the power to motivate your employees, inspire great work, and […]
After a business purpose statement is written, how can you ensure that it is actionable and meaningful? As you work to communicate and operationalize your brand’s purpose, you must craft short- and long-term goals to translate your purpose statement into practice. These goals must be specific, measurable, and achievable. Short-Term Goals By setting short-term goals […]
The last few months have been a time of great change at Movéo. Between our work on aligning our operations to increase our focus on data and insights to some of the great thought leadership we’ve been churning out, there’s no doubt that things are moving and shaking at the Movéo office. Now, we’ve got […]
We’ve been talking a lot about purpose in marketing for the last few months, and while we’ve made it clear how purpose can help build marketing success, there’s a lingering issue that savvy marketers have probably noticed: how do you measure purpose? Today, we’ll discuss how analytics can be used to measure customer and employee […]
Having a business purpose doesn’t end with writing a statement of purpose. The next step is putting it into practice. As you begin operationalizing your purpose, keep these factors in mind: You Must Usher Your Purpose From Vision to Practice It’s crucial that your employees understand what your purpose looks like in practice and can […]
