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A wise person (my boss) once told me that when concepting ideas for banner ads, it helps to think of each frame as a mini movie. She went on to say that each “mini movie” needed to engage the audience into wanting to see more. While this task is easier said than done, the logic […]

There is one movie that can get away with extensive product placement – “Sex and the City.” One expects to see the high-end brands such as Louis Vuitton, Manolo Blahnik, Oscar de la Renta and Vivienne Westwood since fashion is a key “character” of “Sex and the City.” Given the show’s popularity among the female […]

Several start-ups in the US have been working on helping advertisers integrate their traditional advertising such as newspaper, magazine, and billboards. The US start ups have been based on the same model pushed in Britain by News International, publisher of the popular tabloid “The Sun,” and that have been very successful in the advertising overload […]

Studies have shown that the average client/agency relationship lasts 2-3 years.  Some organizations must be perpetually searching for new agency partners.  A strong client/agency relationship should be hitting its stride at 2-3 years.  The agency has a solid understanding of the client’s products and/or services.  The client has become comfortable with the agency’s approach to […]

At a recent marketing awards show, I found myself paying close attention tothe audience as the prizes were doled out. Most of the attendees were agencytypes –– designers, copywriters and account managers –– who spent theevening hooting, cheering and congratulating themselves on a job well done.(And I was no exception –– especially when it was […]

One of the ways I monitor the online presence of clients is to use the application Google Alerts. What Google Alerts does is send you an email of recently indexed pages which include the terms of your alert. For example, I have had the following alerts set up for myself for the last few years: […]

One of the first, and most important question every company asks themselves when they are marketing is “where am I targeting?” Once this question is answered, targeting of paid search can be set to coincide with required geographic areas. But it’s never that easy, is it. Different Paid placement platforms have different geographic serving systems, […]

Search network marketing is pretty simple to explain, ads are served accompanying organic search results, either on the network itself, or a partner network which utilizes the same search network. However, the content network, unless targeted by individual site, can be unknown territory on the Internet. On Google’s Content Network there are a few major […]

Google sent out an Email this morning to it’s AdSense advertisers letting them know that they could have even more ads to choose from soon. After poking around in their Blogspot post I figured out what will actually be accomplished by this move. Not surprising, it has to do with user experience, but this time […]

The big trend on the Internet in the last few years is web 2.0. The first year that I kept hearing the term I was working extensively with internet marketers who seemed to be seeping onto the internet from the late night cable infomercials. They all kept saying it was the best thing to happen […]