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Google is giving away free advertising to charitable organizations. That’s right. Google is giving eligible charities free advertising using their popular advertising platform – AdWords. The program is called Google Grants and organizations can receive up to $1,000 in spending per day. To see if you’re eligible, simply fill out the Google Grants Application and […]

Remember that famous line in Field of Dreams, “If you build it, they will come?” Classic quote, but it doesn’t work with your content online. With a little bit of dedication, nonprofits can use social media as a cost-efficient way to improve their reach to online users, but you can’t expect them to come to […]

It’s been hard not to notice the massive branding efforts that Pepsi has put forth in the past few months. New cans, new logos, new ads. I’m intrigued to see how this affects their place in the market. Image courtesy of Adrants It’s not the first time that Pepsi has made dramatic strides to gain […]

When it comes to the digital media age , more people are connecting to the internet. They see all these cool features online such as chatting, online dating, shopping, downloading and more. When downloading comes to mind, we want to download freebies rapidly. A lot of the content on websites is supposedly free, but just […]

You didn’t hear it here first. In fact, you’ve probably already heard it online, on the radio, on tv, and in print. In March, Dr. Pepper sent out a press release stating that if Axl Rose (Guns N’ Roses leadman) released his record, Chinese Democracy, in 2008 that they would give a free can of […]

In a recent Adweek article, Bob Greenberg held forth on the ideal agency structure for the electronic age. Not surprisingly, the model he favors is the same one adopted by his own firm, R/GA. Their “integrated structure,” he writes, “combines nine departmental disciplines: planning, analytics, media, interaction design, visual design, copywriting, technology, account management and […]

During an economic downturn, there is a great opportunity for a company to gain exposure. For one, their competitors may be spending less, which opens the door for increased market share. And because advertising budgets often take a hit, in some situations it may be cheaper to advertise as agencies and ad mediums are looking […]

In a down economy email marketing can be both a B2B marketers friend and enemy.  As cuts are being made across the board and marketers look for ways to increase sales they must not lose sight of the fact that while price and with that selling,  is important, value, or the perception of, is equally […]

Technology giants Google and Microsoft have entered into the online healthcare biz with the launches of Microsoft HealthVault and Google Health. Both platforms allow anyone to create a free account, which they can update with personal medical information and family health history. Secured settings allow the user to keep their personal information public or private, […]

Search engine marketing for a business-to-business company is different than for a business-to-consumer company. In short, there’s more research involved with the user before a buying decision is made. In most instances, B2B purchases are very substantial in cost and can even involve a contract for a decided amount of time. In addition to this, […]