Find the latest insights, trends, and topics on B2B and healthcare marketing.
Ever wonder who the top 100 brands in the world are? We’ve all heard about how Coca-Cola is the top brand world wide, but which brands are in their company and how do they rank online? Here’s a list of the top 100 global brands in 2008, according to Interbrand; and the top 100 global […]
Two metrics that help define your brand effectiveness online are direct traffic and brand-related searches. Direct traffic refers to users that typed your domain name into their URL bar, taking them directly to your site. This can be a telling statistic because it means that the user is aware of you. There was no search […]
Not happy with the results of your house list email marketing campaigns? The problem might not be with your content but instead with your list. Many of you probably spend time analyzing email metrics like opens, clicks, conversions, unsubscribes etc. but what about inactivity? What about those subscribers who do nothing? The disengaged, bored and […]
Major search engines allow "negative matching," giving advertisers the ability toserve keywords only to the eyeballs you want seeing them. This abilityallows for the best qualified traffic possible. The search campaign's adswill not be shown for searches that are not relevant, therefore there willbe fewer click-throughs that do not convert to sales. Secondly, the overallclick-through […]
