Category Archives: Marketing partnership

Learn about achieving sustainable growth and more…

Instant Gratification & Olark

In today’s world, people thrive on instant gratification — whether it’s seeing more “likes” on a photo or getting an instant reply to a text message or email. And as more people demand it, the more opportunities there are for companies to develop tools to meet these demands. One such tool is Olark, an online […]

What to look for in an account-based marketing partner

If you’re in search of a B2B marketing partner for 2017, you’ve probably come across the term “account-based marketing” (ABM). Account-based marketing is an integrated approach grounded in the efficiency of targeting specific organizations. This strategy has received a lot of praise in the past year, with 92 percent of business-to-business companies recognizing value in […]

healthcare marketing practices

Healthcare marketing: 5 best practices

As we come to the end of June, it’s time to take a look back at our healthcare marketing series and review the most important lessons. From crafting a strategic plan to analyzing the data you collect and using it to optimize your campaigns, here are five best practices for healthcare marketing. 1. Use the […]

Why healthcare marketing experience is critical

When you are looking for a marketing partner to help craft or carry out your healthcare marketing strategic plan, what’s the first thing you take into account? Hint: it should be marketing experience within the industry. While every industry has unique aspects that are best navigated with experience, healthcare is particularly sensitive. Marketers in this […]

10 questions to ask about your strategic plan

Now that you have a strategic marketing plan to work from, it’s time to ensure that it is feasible to carry out and will be effective in raising your organization’s profile and communicating your key messages. If you’re working with a marketing partner, talk through your strategic plan with them to understand how best to […]

rebranding

What to look for in a marketing partner

When searching for a new marketing partner, your organization will find a wide variety of firms ready to offer their services. Do you know what you’re looking for in a marketing partner? Read on to learn how to separate the firms that can offer you what you need from those that won’t be a good […]

marketing partner

How can a marketing partner help me?

A marketing partnership can be an excellent investment, especially if it’s started at the right time and set up for success. Hiring a marketing partner gives you access to marketing experts so that you can focus on your own area of expertise. In order to start a marketing partnership off on the best possible foundation, […]