Category Archives: Content

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3 Steps to Create Healthcare Content That Resonates

Content has never been more important, in healthcare or in any industry. Consumers are devouring more of it than ever, across more channels. That’s great news for marketers: as DemandMetric reports, content marketing costs 62% less than traditional marketing, and generates about three times as many leads. Most healthcare organizations are already adapting to this […]

content distribution

Evaluating content distribution media vendors

This blog is a guest post by Erik Gebhardt, digital media supervisor at Movéo. In February, Formstack conducted a survey of U.S. senior-level marketers asking them what their biggest challenges are in 2016. One key finding is that 54 percent identified obtaining better quality leads to be their primary goal. More specifically, 67 percent of […]

creating the need

Creating the “need” in your marketing campaigns

For a demand generation effort to be successful, you need to first convince your prospects that they need your company’s products or services and second that your firm is best fit to provide them. It’s a two-step process. Start this process by successfully identifying and targeting the actual pain your audience feels. You marketing communications […]

healthcare marketing

Three things to remember when creating a new type of content

If you follow our blog, you know that we love new and innovative content types, from interactive storytelling to live-streaming video. But when it comes to adding a new type of content to your marketing department’s repertoire, you’ll need to plan ahead and stick to the following guidelines in order to find success. Assess your […]

content marketing

How did content marketing change in 2015?

In 2015, new forms of content came to the forefront and the ways marketers delivered content to their audiences evolved. These ongoing trends are sure to have an impact in 2016. Is your content marketing keeping up with the times? As the new year approaches, take a moment to consider the delivery methods, quality and […]

interactive storytelling

A marketer’s guide to interactive storytelling

We’ve already told you about interactive storytelling and interactive news stories, but now you’re asking yourself, “how can I replicate successful interactive storytelling campaigns for my organization?” It’s time to lay out a revised content plan—and we’re here to help you with a few guidelines for introducing interactive storytelling in your marketing department. Pick the […]

interactive content

Interactive content: a closer look

Last month, we predicted that interactive marketing content—specifically, interactive storytelling—would grow in importance in Q4 2015 and into 2016. In the next few weeks, we’re taking a closer look at the trend, and sharing actionable ideas for how you can incorporate interactive content into upcoming campaigns. Ready to try this up-and-coming content form? Read on! […]

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