Category Archives: Data & Insights

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The top three mistakes marketers make with PPC ads

Pay-per-click (PPC) is one tactic that many marketers adopt to get in front of their target market, surpass their competitors and, of course, secure that top spot in search. While that sounds great in theory, PPC is often executed incorrectly and has the potential to cost marketers with little return when there’s no strategy in […]

Getting started with PPC: keywords and targeting

You may have read our introduction to keywords and ad formats in September, but this is a topic that deserves to be revisited regularly. If choosing keywords for pay-per-click (PPC) ads was simply a matter of picking out some relevant phrases, PPC success would be easy. The truth is, a strong keyword strategy requires research […]

Two trends you need to know in programmatic media buying

With programmatic media buying growing into a larger force in the advertising and marketing space, it’s time for every marketer to make sure they’re up to speed on this topical trend. Are you? Today, we’re taking a look at two of programmatic buying’s biggest trends. If you’re not familiar with the basics, read our blog […]

branding

Does data always make branding better?

Because this month’s blogs have focused so strongly on the use of data in branding, it might appear that metrics and data hold the ultimate answer to crafting an effective brand. The fact is, however, that data without context is meaningless. Do you remember how, a few years ago, Google famously erred in their estimate […]

rebranding

Rebranding with the aid of data

Today’s post was written by Stephen Foy, Strategist at Movéo. At the end of the day, brands live within the minds of consumers at large — but marketers play a role in shaping that consumer perception. If your organization’s branding is consistent and compelling enough, the marketing team can shape and reinforce what an audience […]

brand crisis

Use data to prepare for and respond to a brand crisis

No one wants to find their brand in a crisis, but proper handling of a bad situation can limit the damage and expense. Time and resources spent planning for a brand crisis can therefore have significant ROI. We recommend preparing for a brand crisis as soon as possible, so that you have advance plans in […]

internal branding

Creating data-driven internal branding

Many companies neglect internal branding in their brand strategy in favor of more externally focused efforts, despite the fact that committed, knowledgeable employees perform better overall and provide higher customer satisfaction. In fact, recent research demonstrates a link between internal branding, employee engagement, behavior and financial performance. Investing in internal branding audits is helpful in […]

brand

When data demands brand changes

You may think your brand is just fine as it is, but data doesn’t lie. Both quantitative and qualitative metrics are useful when gauging the current standing of your brand in comparison to where you’d like to see it go. Today, we’re sharing our tips for assessing the internal and external aspects of your brand, […]

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