Category Archives: Content

interactive content strategy

Resource roundup: read these posts before planning your interactive content strategy

Interactive content marketing surpasses passive content in generating conversions, educating the buyer and differentiating a brand. If you’ve been following our blog, you know that we think this is an up-and-coming space for B2B marketers to explore. So before you gather your team to create an interactive content marketing strategy, review our guidelines for B2B […]

interactive storytelling

A marketer’s guide to interactive storytelling

We’ve already told you about interactive storytelling and interactive news stories, but now you’re asking yourself, “how can I replicate successful interactive storytelling campaigns for my organization?” It’s time to lay out a revised content plan—and we’re here to help you with a few guidelines for introducing interactive storytelling in your marketing department. Pick the […]

interactive content

Interactive content: a closer look

Last month, we predicted that interactive marketing content—specifically, interactive storytelling—would grow in importance in Q4 2015 and into 2016. In the next few weeks, we’re taking a closer look at the trend, and sharing actionable ideas for how you can incorporate interactive content into upcoming campaigns. Ready to try this up-and-coming content form? Read on! […]

B2B content

How to Make Your B2B Content Work Harder

Movéo recently celebrated our fifteenth anniversary, and we’re thrilled to be able to share the lessons we’ve learned over the years with you every week on our blog. What you may not know is that we also publish in marketing and business news outlets including Business2Community, the American Marketing Association (AMA) and TriplePundit. Today, we’re […]

four marketing predictions

Three marketing predictions for the rest of 2015

Believe it or not, it’s already time to plan strategy and budgets for 2016. But as your marketing team turns its attention to the new year, don’t ignore the last few months of 2015. They may have a meaningful impact on how you should approach your marketing strategy for the year ahead. How will the […]

align marketing message and delivery moveo

Align marketing message and delivery

Before you can utilize content to compel your target to buy from you, you have to get it in front of them. In order to make sure you’re delivering content to those who need it most, at the right times and in the right manner, you need to develop a content delivery strategy that considers […]

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