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Category Archives: Content

keep marketing accountable to purpose

Keep your marketing accountable to your purpose

Like we talked about last week, data and analytics are essential for marketers who want to make purpose central to their message. Carefully developed measurement processes can help you figure out not only how successful your marketing is, but also how closely it aligns with your purpose. The Relationship Between Purpose and Accountability What really […]

data drives business purpose

How data drives purpose

What do data and analytics have to do with purpose? Data-based operations allow marketers to discover purpose-driven messaging that they can tailor to their target audience’s interests and needs. Here are a few ways to do just that. Check website traffic trends to assess what your stakeholders care about Taking a look at your organic site traffic […]

Business purpose on social media

Communicate your purpose across platforms

By this time, if you’ve been diligently reading our blog, you’ve already learned how to construct, operationalize, and communicate your purpose. But unless your purpose statement is under 140 characters, you’ve still got work to do. Being able to communicate your purpose not only to employees and the outside world but to different audiences on […]

Measure business impact SROI and NPS

Measuring Your Purpose

We’ve been talking a lot about purpose in marketing for the last few months, and while we’ve made it clear how purpose can help build marketing success, there’s a lingering issue that savvy marketers have probably noticed: how do you measure purpose? Today, we’ll discuss how analytics can be used to measure customer and employee […]

Purpose creates value for customers

Why Purpose Creates Value for Customers

When we tell business leaders to focus on their purpose, the common response it “but how will it help us with customers?” Purpose may help a business improve its image and reach new clients, but when it comes to actually influencing a potential customer’s buying decision, how helpful is it? As Kevin Randall says in […]

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Preparing Your Marketing for 2015

Happy holidays from all of us at Movéo! We hope you’re enjoying a relaxing holiday with good food, family and friends. This holiday week is a good time to sit back, relax, and reflect on the past twelve months. As Bob Murphy said in his guest post on Monday, 2014 has been a year full […]

12.17

Three Lessons Professionals Can Learn From Amateurs

Not only can professionalism and amateurism coexist, but professionals can learn from amateurs. Last week we shared a number of areas in which professionals must compete with amateurs. Here are three more lessons from amateur content that can help professionals succeed: Lesson 1: Quantity and Quality The rise of amateur content is often bemoaned as […]

12.15

Peaceful Coexistence Between Professionalism and Amateurism

What’s a marketer to believe about the dichotomy between amateur and professional content? Perhaps the pendulum has swung too far in favor of raw content in recent years and a correction is needed. The fact is, this is not likely to happen given that amateur-produced content is not only valued, it’s usually free. Maybe professionalism […]

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