Movéo

Category Archives: Content

evergreen content

Is your content really getting found?

Top-notch content can only build your brand if people can find and appreciate it. Even content that initially engages your audience quickly loses value if you do not continue to promote it. The good news: you can make your content work harder for your business. By creating evergreen content and tailoring it for use across […]

cross-channel campaign

Optimizing your campaign for success: how to choose the right channels

Compelling messages and attention-grabbing creative are great, but if they’re not delivered through the correct channels, what’s the point? Your campaigns will never reach your target customers unless they’re delivered based on a data-driven channel strategy that focuses on finding the best vehicles for the job. To optimize the channels through which you deliver your […]

video campaigns

Is video the future of B2B and healthcare content?

Is video the next great content channel for B2B? 76 percent of B2B marketers saying they will use video in their content marketing sometime this year. Video is shown to be as effective as blogging for B2B marketers, but given the costs associated with producing high-quality video content, companies need to strategically design video campaigns […]

make content marketing work for you

Is your website’s content working overtime?

Your team has devoted plenty of resources to creating website copy and downloadable content — isn’t it time you made your content marketing work harder for you? These couple of steps might be all you need to take your digital content to the next level: Optimize for search and for readers When content is both […]

landisgyr-thumbnail-2

Landis+Gyr: a cross-channel marketing success

At Movéo, we don’t just preach cross-channel content optimization and campaign integration, we practice it. When we partnered with Landis+Gyr to create the Future.Ready. campaign, high-quality, channel-optimized content was at the center of our efforts. Landis+Gyr: A Leader in Smart Grid Technology A part of the Toshiba Group of companies, Landis+Gyr provides products that help […]

marketing content

The single quality that takes content from good to great

Good content, even content that engages and excites readers, doesn’t always result in new leads. There’s one trait that separates the ineffective content from the effective, and unfortunately, much of the content B2B and healthcare companies produce is missing this “secret sauce.” Effective content spurs audiences into action. It’s really as simple as that. If […]

cross-channel marketing

Is your content optimized for cross-channel delivery?

For both B2B and healthcare marketers, lead generation must be a multi-channel effort. Smart cross-channel marketing campaigns play to the strengths of each platform and then bring various tactics together to deliver one unified, cohesive message. Do you want to get smarter about cross-channel optimization? Consider how these two popular marketing tools can be amplified […]

sales marketing alignment

The Four Best Practices for Sales and Marketing Alignment

When marketing and sales align, revenue grows and the pipeline moves more smoothly. Just ask the sales team at Kapost: when they get a request from a lead for more information, they send it down the line to the marketing team, who looks through their resources to see if they have any literature that addresses […]

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