Category Archives: Content

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Marketing Mantras from The Art of Marketing Conference – Part Three

twoway

Are you (or any of the clients you work with) hesitant about jumping into social media because you don’t know what to say? If the answer is “yes,” then Gary Vaynerchuk, who we saw speak at The Art of Marketing Conference, would say you’re approaching it all wrong. Instead of broadcasting information and talking about yourself, Gary would tell you to listen to your customers, respond to what they’re saying, offer to help them, and thank them for their business…

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The Five New Laws of Content Part Four: The Law of Evolution

evolution

If you’ve been following along with our series on content strategy over the last few weeks, you’ve already learned about the laws of consumption, complexity and reputation. If you’d like to catch up, you can find all the posts here. If you’re ready to continue learning, then stay right here, because we’re moving on to the Law of Evolution in today’s post. Examples of the evolution of content can be found everywhere. Here’s just one of them: A newly-launched career…

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Three Facebook Timeline Lessons

If you didn’t update your Facebook page to the new timeline layout before the end of last week, you may have been surprised to see that Facebook went ahead and made the change for you. Whatever you do, don’t leave your page as-is! Spend some time tweaking your page to make it work in the new layout, and while you’re at it, take advantage of the new opportunities for sharing rich content that it provides. Last month, we posted about…

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The Five Laws of Content Part Three: The Law of Reputation

reputation

When it comes to managing a successful content marketing program, finding ways to meet demand for fresh content and overcoming the challenges of managing complex content streams are just the tip of the iceberg. You also have to build a reputation for your organization and the content you share. That’s why the third law of content is all about reputation. The Law of Reputation can be summarized as follows: As the number of content sources increases, the importance of source…

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What IBM’s CMO study can teach us about changes in B2B marketing

IBMCMOstudy

Last week, several members of our Movéo team attended the Business Marketing Association’s breakfast seminar with Karstin Bodell, VP of General Business Marketing at IBM. At the event, Karstin shared the results of IBM’s CMO study, which aggregated the results of interviews with 1,700 CMO’s across the globe. As expected, we came away from the event with a better understanding of what chief marketing officers are thinking about, working toward and struggling with. We also left with some new thoughts…

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The Importance of Visual Marketing

When we posted about the pros and cons of Pinterest on Monday, one pro we mentioned is that Pinterest is a great repository of visual content. What we didn’t explain in-depth is why visual content is so important for B2B companies. We thought we’d do just that in today’s post, but then we happened across this great video from BtoB Magazine and thought, “why reinvent the wheel?” In this six-minute video, Danielle Leslie explains why visual media should be part…

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The Five New Laws of Content Part Two: The Law of Complexity

complexity

Let’s jump back into our “Five New Laws of Content” series with a discussion of Law #2: The Law of Complexity. The Law of Complexity is a lot like the Law of Entropy. The Law of Entropy loosely describes something we all know by casual observation: the amount of chaos in a system tends to increase with the complexity of the system. Similarly, the Law of Content can be summarized as follows: As the complexity of content increases, the challenge…

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Introducing: The Five New Laws of Content

law

We’ve been thinking a lot about content here at Movéo. This makes sense, as we recently announced the addition of content marketing to our core offering, but we’re not the only ones with content on our minds. In fact, according to a recent Content Marketing Institute study, 9 out of 10 B2B companies are currently engaged in some sort of content marketing, and 49% plan to increase spending on content marketing over the next year. However, for such a popular…

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Why Thinking Mobile Means Thinking About “User Scenarios”

mobile-content

Editor’s Note: Today’s blog post  was written by Irene Westcott, Creative Director at Movéo. By now, you’ve heard all the impressive statistics –– like the fact that mobile searches have increased 400% since 20101, and that smartphones will be the Internet device of choice by 2013.2 But what you may not have heard is how to create impactful content for those millions of mobile devices. And while there are many factors that shape effective mobile content, it all begins with the…

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Two B2B Companies Embracing Facebook’s New Timeline

timeline

Last week, Facebook officially released its new timeline layout for brand pages. While the layout was rolled out to personal accounts earlier this year, it was not made available to brands or businesses until last week. Now, all existing brand pages have 30 days before they will be automatically switched over to the new layout. However, a few proactive B2B companies have already upgraded to the new layout. Let’s look at a few of their Facebook pages and see what…