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Category Archives: Content

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Measuring Your Purpose

We’ve been talking a lot about purpose in marketing for the last few months, and while we’ve made it clear how purpose can help build marketing success, there’s a lingering issue that savvy marketers have probably noticed: how do you measure purpose? Today, we’ll discuss how analytics can be used to measure customer and employee […]

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Why Purpose Creates Value for Customers

When we tell business leaders to focus on their purpose, the common response it “but how will it help us with customers?” Purpose may help a business improve its image and reach new clients, but when it comes to actually influencing a potential customer’s buying decision, how helpful is it? As Kevin Randall says in […]

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Preparing Your Marketing for 2015

Happy holidays from all of us at Movéo! We hope you’re enjoying a relaxing holiday with good food, family and friends. This holiday week is a good time to sit back, relax, and reflect on the past twelve months. As Bob Murphy said in his guest post on Monday, 2014 has been a year full […]

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Three Lessons Professionals Can Learn From Amateurs

Not only can professionalism and amateurism coexist, but professionals can learn from amateurs. Last week we shared a number of areas in which professionals must compete with amateurs. Here are three more lessons from amateur content that can help professionals succeed: Lesson 1: Quantity and Quality The rise of amateur content is often bemoaned as […]

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Peaceful Coexistence Between Professionalism and Amateurism

What’s a marketer to believe about the dichotomy between amateur and professional content? Perhaps the pendulum has swung too far in favor of raw content in recent years and a correction is needed. The fact is, this is not likely to happen given that amateur-produced content is not only valued, it’s usually free. Maybe professionalism […]

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The Most Influential Amateur Content of 2014

From the heartwarming to the crazy, amateur marketing content made waves in 2014. It gained publicity for important issues, earned massive amounts of money for projects varying from potato salad to video games, and was even leveraged by some savvy business owners to gain them publicity. Here are some of the best moments in amateur […]

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Is Polish Overrated?

In his book Disciplined Minds, Jeff Schmidt argues that professionals are actually less creative and diverse in their opinions than amateurs. He attributes this to indoctrination through most professional training. To be sure, raw content can open our eyes to what is compelling and informative in our world just as much as professional content. Yes, it […]

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How B2B Marketing Has Successfully Used Amateur Content

B2B marketing isn’t new to leveraging the power of amateur content. For the past several years, businesses have used amateur-style risk-taking, enthusiasm, and unusual methods of communication to gain interest in their products and campaigns. “Camp Network” by Microsoft In 2008, Microsoft launched a campaign to boost membership to its partner community by relying on […]

Quantity over Quality? | Get There by Movéo

The Question of Content: Quality or Quantity?

Has the quality of content gone down in recent years? Judging from current television, magazine, and media trends, it looks like it has. The constant stream of online content has trained people to expect round-the-clock updates. In many ways, this has created a culture of quantity over quality. Brands worry about the number of “clicks” […]

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