. @Econsultancy: Think of Your #Marketing As a Journey, Make a Plan
- Thursday Oct 23 - 7:16pm

RT @B2Bspecialist: So You Think Your Company is Customer Centric, But Are You Really?
- Wednesday Oct 22 - 9:15pm


Analyzing B2B ROI In a Shifting Marketing Landscape


In an increasingly social landscape, sales are generally made as a result of influence and messaging across multiple channels. This can confuse analytics and cause marketers to give up on the goal of creating truly data-driven strategies. Don’t let these challenges discourage your new data-based approach. Instead, learn to determine the value of online marketing investments through both tangible and intangible benefits. What are your goals? First of all, set goals for your digital marketing. This should of course include…

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