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How to keep your email list healthy and growing

List | Get There by Movéo

Email marketing is a valuable lead nurturing tool, yet mastering it is quite a challenge. Emails require the perfect subject line, valuable content, good design, A/B testing and a segmented list. Each of those elements takes time to refine, and together, they’re powerful. However, the reality is that no matter how well your emails are crafted, they won’t get you anywhere without a healthy, growing subscription list. The challenge for marketers is balancing expansion of the subscription list with perfecting…

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