Tweets

Thoughts? RT @Eloqua: The Buyer’s Journey: How Can Marketer’s Deliver a First Class Trip? http://t.co/CyHdWRy4RG
- Friday Oct 24 - 9:50pm

Great cheat-sheet for your #socialmarketing! RT @exploreB2B: A nice summary of important pieces of Social Marketing. http://t.co/0yjHz2EKyz
- Friday Oct 24 - 8:03pm

Blog

Analyzing B2B ROI In a Shifting Marketing Landscape

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In an increasingly social landscape, sales are generally made as a result of influence and messaging across multiple channels. This can confuse analytics and cause marketers to give up on the goal of creating truly data-driven strategies. Don’t let these challenges discourage your new data-based approach. Instead, learn to determine the value of online marketing investments through both tangible and intangible benefits. What are your goals? First of all, set goals for your digital marketing. This should of course include…

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