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Shape email marketing with data

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Data is a popular marketing topic, for good reason. Data-driven strategies are a direct corollary to business growth, and that won’t change anytime soon. In fact, it will only become more essential that companies adopt data optimization at their core. Data should shape every aspect of marketing strategy and decision making, including email. It’s easy for companies to send regular emails to leads, but subscription lists typically hold vast amounts of untapped data. Examining that data and applying the results…

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