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Crafting a Holistic Social Strategy For Your Brand


As the nights get longer and the weather gets colder, we’re turning back on the Movéo blog to reflect on key insights in digital marketing from 2014. To conclude October, we’re discussing creating a holistic strategy for social media that includes a plan for defining key performance indicators, collecting and analyzing metrics, and shaping ongoing strategy based on feedback. Defining key performance indicators Imperative to a strong social media strategy is selecting and defining the key indicators you look at…

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