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- Friday Aug 29 - 10:50pm

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The Most Cost-Effective Market Research That’s Right Under Your Nose: The Employee Survey

employeesurvey

This is a guest post from Kevin Randall, Movéo’s Vice President of Strategy and Planning This month, we’ve been discussing how B2B marketers can collect market data, including from primary market research studies, in an affordable, easy and useful way. One of the most inexpensive, yet invaluable (but usually overlooked) market studies a company can conduct is an employee survey. No, this is not an HR survey about job benefits, company outings, or rating your boss or peers. Instead we’re…

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