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The truth about A/B testing

A/B Test | Get There by Movéo

In email marketing, A/B testing is the best way to  communicate more effectively with your company’s audience. Although it’s a frequently used method, it can be intimidating to marketers who haven’t had the opportunity to use it. The truth is that despite the marketing jargon, it’s pretty simple to do. Even better, it’s the best way to gain understanding of customer preference as it relates to your emails. A/B testing, or split testing,  is defined as a method of experimentation…

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