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Marketing Essentials: Reinvention Required

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As data-driven strategies become more prevalent, they will increasingly take center stage as a competitive advantage for smart companies. Put simply, the organizations with the most sophisticated use of data will win. While many organizations will use easily accessible data to become more analytics-focused, the secret lies in using multiple data sources and monitoring them regularly to discover the unfolding stories they hold. Mastery of data-driven insight will increasingly separate the marketing wheat from the chaff, yet putting these skills…

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