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Blog
Turning Buyers Into Influencers: A Simple Strategy
Marketers know that customer relationships cannot end when sale is reached. Instead, they must grow stronger. It is at this point – after purchase – that a customer becomes most valuable to its company. We like to look at it this way: in the new sales funnel, customers do not exist once they’ve made a purchase. These past customers are poised to become a B2B brand’s most powerful salespeople. Converting buying customers into brand advocates is a crucial building block…
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