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3 Ways to Respond to B2B Buyer Research

Trust | Get There by Movéo

In this year’s Demand Gen Report on B2B buyers, we learn that more than two thirds (68 percent) of respondents agreed that the number of sources they use to research and evaluate purchases has increased over the past year. As we said last week, many marketers are starting to feel like they’re at the mercy of the self-informed buyer. If a prospect engages with a member of your sales team at all, it happens later in the buying cycle than…

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