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Great info, thanks! RT @teedubya: The 10 Pillars To Creating a Personal Brand in a Digital World http://t.co/fXxtifHsNS
- Monday Oct 20 - 8:35pm

New blog post: Analyzing #ROI In a Shifting #Marketing Landscape. http://t.co/W6c58BmGZh
- Monday Oct 20 - 7:15pm

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Analyzing B2B ROI In a Shifting Marketing Landscape

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In an increasingly social landscape, sales are generally made as a result of influence and messaging across multiple channels. This can confuse analytics and cause marketers to give up on the goal of creating truly data-driven strategies. Don’t let these challenges discourage your new data-based approach. Instead, learn to determine the value of online marketing investments through both tangible and intangible benefits. What are your goals? First of all, set goals for your digital marketing. This should of course include…

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