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B2B Marketing for Healthcare Providers: Why and How to Reach the Physician Audience

When most health systems think of marketing, they imagine speaking directly to consumers. However, marketing to physicians — a B2B approach — is an underappreciated but powerful way to increase your reputation, referrals and patient volumes. In our ebook, “B2B Marketing for Healthcare Providers,” you’ll learn what physicians want in marketing communications, and which best practices you should follow to deliver it.