…insights and shorten response time. With real-time analysis, you can target content thematically, geographically or to align with trending news. As a result, you’re able to keep your brand relevant…
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…insights and shorten response time. With real-time analysis, you can target content thematically, geographically or to align with trending news. As a result, you’re able to keep your brand relevant…
…a championship season, and now he’s done the same for the Cubs. Analytics and data-driven marketing are our focus here at Movéo, but we bring them to bear for brands…
…While a good campaign can help build brand awareness, a truly great lead generation campaign will compel prospective consumers to take some sort of action like downloading a piece or…
...track downloads, page views, and average time spent with each piece of our brand’s content, but B2B marketers often stop measuring their content at the point of initial conversion. This...
…of these studies here: Significantly reducing advertising spending in a recession has negative long-term impact on brands in terms of revenues, market share, growth and return on investment. Companies that…
…read this. Interestingly, a huge list might mean less engagement, if it includes people who aren’t truly interested in your brand. For that reason, high-quality sign ups should be your…
…week leading up to Valentine’s Day with PWC-branded heart-shaped balloons that they hoped students would carry around throughout the day. While Valentine’s Day might not be a fit for every…
…base will be helpful when determining consumer motives, segments and targets. Today we’re discussing our best tips for using qualitative research to inform branding strategy. 1. Ethnography Any psychological, sociological,…