Search Results for: internal brand

...track downloads, page views, and average time spent with each piece of our brand’s content, but B2B marketers often stop measuring their content at the point of initial conversion. This...

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research

Using qualitative research in branding

…base will be helpful when determining consumer motives, segments and targets. Today we’re discussing our best tips for using qualitative research to inform branding strategy. 1. Ethnography Any psychological, sociological,…